Nadia Belnet
Senior Product Manager Transformation & Transversal Offer & Retailing @Amadeus
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WORK HISTORY
Senior Product Manager Transformation & Transversal Offer & Retailing @Amadeus
EDUCATION
TBS Education
MBA, Marketing
SKILLS
ABOUT NADIA BELNET
Extensive experience as a CRM & Data Consultant, and Product Manager in MarTech environments within global companies. Expertise in designing, marketing and launching software/saas products for B2B2C companies. Proficiency with (Big) data: From data uses (use cases, scenarii), data management (collect, cleanse and enrich data to work on), data analysis (extract value from insights discovery, customer intelligence, scores, segmentations and datamining) to datavisualization (storytell the data to help share and focus on strategic goals). Expertise in design, development, implementation and measurement of multichannel marketing communication programmes and relationship marketing/CRM strategies throughout Europe. Excellent awareness in personalisation capabilities and privacy issues. SPECIALTIES: Data Consulting : dataviz/data quality/datamanagement data analysis/business intelligence customer intelligence/insights discovery storytelling : Digital Marketing : customer journey digital transformation customer acquisition web analytics social media marketing : CRM Consulting : relationship marketing/CRM strategies loyalty programs project/change management : Channel Marketing : co-marketing campaigns multichannel lead gen campaigns channel studies/surveys partner recruitment partner events/tradeshows : Strategic/Product Marketing : user/consumer experience (UX design) product launches/product design/mockups branding/messaging/positioning market studies
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