Nancy Barsouki
Campaign Manager - Brand Marketing Europe @C&A
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WORK HISTORY
Campaign Manager - Brand Marketing Europe @C&A
Düsseldorf, DE
As part of the Brand Marketing team at C&A, I lead 360° campaigns that drive store traffic, sales growth, and brand performance. I manage projects from concept to delivery, ensuring seamless collaboration between creative, production, and media teams while aligning with strategic objectives.• Project management: Lead cross-functional teams through all phases of campaign production, ensuring on-time, on-budget delivery of assets that meet strategic goals.• Content production: Manage the end-to-end process of campaign asset creation — from briefing and creative development to production and delivery — ensuring consistency across digital, print, and retail channels.• Performance optimization: Track KPIs such as store traffic, sales uplift, engagement, and conversion to evaluate impact and continuously improve campaign effectiveness.• Stakeholder collaboration: Serve as the key link between internal creative teams, external agencies, and senior leadership to ensure alignment and brand consistency.• Market insight: Monitor competitor activities and market trends to inform production strategy and identify new opportunities for growth.I’m passionate about delivering data-driven, creative campaigns that connect with customers and drive measurable business results.
EDUCATION
University of Glasgow
Master of Science (MSc), International Strategic Marketing
Dodonea Ekpedeftiria High School
High School Degree
University of Macedonia
Bachelor's degree, Business Administration
ABOUT NANCY BARSOUKI
Results-driven Marketing Project Manager with extensive experience leading 360° campaigns across digital and offline channels. Skilled in managing complex projects from concept to delivery, coordinating cross-functional teams, and ensuring high-quality, on-time, and on-budget execution. Adept at leveraging data and insights to optimize performance, enhance customer engagement, and drive measurable business results in traffic, sales, and brand growth.
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