Nazlı Usta

About Nazlı Usta

Providing mentorship at: https://adplist.org/mentors/nazli-ustaWith over 10 years of experience in Product Research and Strategy, I specialize in mixed-method research, strategic vision & planning, and multi-disciplinary collaboration to shape business, product, and experience design decisions. My career encompasses a portfolio of early-stage and iterative product & service design projects spanning diverse sectors, including health and wellness, technology, insurance, telecommunications, banking, life sciences, and education.My expertise in emotion-driven research allows me to uncover deep human insights, driving innovative, user-centered solutions. My true passion lies in designing for human well-being, fostering positive emotions, engagement, relationships, meaning, achievement, and health in people\'s lives.

Experience

1. Lead Product Researcher & Strategist

   UST

   Jul 2024 — Present

   After UST’s acquisition of Round Feather, I became part of a select team focused on building a strategic design and innovation consulting division. Currently, I drive research, product strategy, design, and GTM strategy for new digital solutions, collaborating closely with business leaders, technology teams, designers, and marketing.

Education

• University of Minnesota

  Exchange Study, Business Administration

  2013 — 2013

• Massachusetts Institute of Technology

  Master of Science - MS, Integrated Design & Management

  2019 — 2021

• Özyeğin University

  Bachelor’s Degree, Business Administration

  2011 — 2015