Nazli Inonu
Senior Manager, Category Strategy @Benefit Cosmetics
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WORK HISTORY
Senior Manager, Category Strategy @Benefit Cosmetics
San Francisco, CA, US
Led a data-driven campaign pivot by synthesizing insights from focus groups, a quantitative survey, and behavioral sales data-Secured cross-functional buy-in to redefine the target audience and GTM strategy-Owned positioning and messaging for a new service launch and directed comprehensive go-to-market strategy-Defined and operationalized a unique selling proposition for category during a brand refresh, leveraging market research and competitor analysis to boost website conversion-Partnered with 5 cross-functional teams to identify and secure leadership alignment for 2027 strategy.
EDUCATION
Udacity
Nanodegree, Digital Marketing
Stanford University
Executive Education, Finance and Accounting for the Non-Financial Executive
Stanford University
Continuing Education
University of California, Berkeley, Haas School of Business
Master of Business Administration - MBA
Columbia University
Bachelor of Arts, Political Science
ABOUT NAZLI INONU
I sit at the intersection of consumer behavior and business growth. My work is about figuring out why people buy, what they truly value, and how a brand can deliver that profitably at scale.With a background spanning LVMH (Benefit Cosmetics), clinical skincare, and e-commerce, I\'ve managed the unique challenges of marketing both physical products and high-touch services in highly competitive and regulated industries.I\'m at my best when translating complex data into a clear GTM Strategy that cross-functional teams can get behind. With experience spanning both product and service, I bring a unique perspective to the total customer journey to build cohesive brand ecosystems. My focus is simple: driving long-term loyalty and measurable commercial impact across consumer markets.
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