Naysa Shah

Teaching Assistant, Digital and Social Media Strategy @Emory University - Goizueta Business School

Atlanta, GA, US
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WORK HISTORY

Jan 2025 — Present

Teaching Assistant, Digital and Social Media Strategy @Emory University - Goizueta Business School

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Atlanta, GA, US

Conducted comprehensive review sessions for a class of 50 MBA students, reinforcing marketing concepts through interactive discussions & real-world applications, leading to a 20% increase in participation• Provided detailed written feedback on student assignments and presentations, offering clarity on complex topics and ensuring a deeper understanding of course material

EDUCATION

N/A

B.D. Somani International School

International Baccalaureate

N/A

Emory University - Goizueta Business School

Bachelor of Business Administration - BBA, Marketing, Strategy & Management Consulting, Double Major: Economics

ABOUT NAYSA SHAH

I am a results-driven and strategic thinker pursuing a Bachelor of Business Administration at Emory University’s Goizueta Business School, with a concentration in Marketing, Strategy & Management Consulting and a double major in Economics. My coursework in Marketing Management, Strategic Management, and Data & Decision Analytics has equipped me with the ability to analyze consumer behavior, optimize brand strategies, and drive data-informed decision-making. Professionally, I have gained hands-on experience through internships in finance, marketing, and consulting, including my role as a Financial Consultant Intern at Kredere Wealth Partner, where I honed my analytical and market research skills, and my marketing experience at startups like Lil Ballerina, where I contributed to brand positioning and campaign strategy. Beyond my professional experiences, I have led marketing and engagement initiatives as Head of Marketing for Dhoom Emory, successfully executing digital campaigns that increased engagement by 454%. Additionally, I have co-founded social impact ventures such as Impactivity, thecoronaproject, and Even Angels Need a Voice, reflecting my commitment to driving meaningful change through innovation and community engagement. Passionate about digital marketing, content strategy, and brand storytelling, I am eager to leverage my skills in market research, data analytics, and strategic problem-solving to create impactful brand experiences. If you share similar interests or are open to collaboration, I’d love to connect! Feel free to reach out at n••••••••@gmail.com

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Naysa Shah — Teaching Assistant, Digital and Social Media Strategy at Emory University - Goizueta Business School in Atlanta, GA, US | Unifers