Nay Jackson
Head of Insight @Crafted
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WORK HISTORY
Head of Insight @Crafted
Leads the Insight function, embedding evidence-based decision-making across client campaigns and service development.• Builds forecasting models and target-setting processes to guide growth planning and campaign evaluation• Develops measurement frameworks for multi-channel KPIs, providing clarity on success criteria• Delivers audience research via behavioural analytics and surveys, shaping campaign targeting and messaging• Produces competitor and market analysis to support positioning and investment decisions• Works across teams to ensure insight directly influences creative, media and optimisation
EDUCATION
University of Southampton
Bachelor of Arts (BA), English and Philosophy
ABOUT NAY JACKSON
I lead commercial UX research and conversion optimisation strategies, translating…
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