Nayanika Prasad

About Nayanika Prasad

A result-oriented professional with 14+ years of work experience in Advertising and Marketing. I have worked across various segments ranging from FMCG, Personal Care, Health Care, Telecom, Jewellery, Fashion and Automotive industry. I am passionate about brand development and love to craft stories for brands which deliver on business objectives while engaging with consumers. I believe in achieving results through collaboration and I am known for my ability to provide effective solutions at a micro and macro level due to my innate ability to assess situations and excellent people management skills.

Experience

1. Senior Account Director

   Dentsu Creative

   Jun 2022 — Present · Mumbai, IN

   Digital lead on Gulf Oil India: Managing the digital amplification and sustenance for brand campaigns featuring brand ambassadors MS Dhoni, Hardik Pandya, and Smriti Mandana. • Gulf Syntrac India Bike Week 2023: Partnered with India’s largest biking event ‘India Bike Week’ in their 10th edition as the main sponsor of the mega biking event in Goa. The campaign was delivered successfully, and garnered a whopping 103MN+ Impressions, 53MN+ Reach and 84MN Video Views.• Developing the social media strategy and monthly calendarizing of brand campaigns, Gulf global brand content, topicals and moment marketing.• Maintaining and managing the brand’s social media handles. Ideating new campaign ideas and growth strategies to build engaging content.Amdocs • Won the business account by demonstrating exceptional interpersonal skills of managing the pitch presentation and effectively dealing with international clients in addition to exceptional organizational, problem-solving, negotiation, and leadership skills. • As the brand custodian, partnered with the Marketing team to develop a recruitment campaign to create brand awareness for Amdocs and built excitement around the campaign proposition ‘Live Amazing. Do Amazing’ and positioned Amdocs as a creator and fun company to work with.• Worked closely with the team and stakeholders in managing the Go-to-market strategy and overall campaign execution. Surpassed client expectations and the go-to person in the agency to ensure the media strategy is aligned with the overall brand strategy for ‘Makers of Amazing’.Marico Bangladesh • Critical thinking and problem-solving skills on real-time challenges on the brand.• Launched Glo-on America Pink Cream and worked on Parachute Naturale Shampoo. Quality check expert on work being delivered & processes to ensure tasks are not compromised at any stage and project timelines are successfully met. Other brands managed at Dentsu- Nykaa Fashion, Kotak Mahindra Bank.

Education

• Yashodham High School

  SSC

  2002 — 2005

• Mithibai College of Arts & Commerce, Mumbai University

  Bachelor of Arts - BA, Bachelor of Arts in Sociology

• MICA I The School of Ideas

  Advanced Diploma in Branding & Marketing Communication, Branding & Marketing Communication