Nayanika Ghatak

About Nayanika Ghatak

With years of experience as a Product Marketing Manager and a seasoned product manager, I specialize in the intersection of Adtech, Martech, digital advertising, innovative AI/ML technologies, SaaS solutions, subscription models, and customer-centric UX/UI design. I have honed my skills at leading companies such as Amazon, the Coca-Cola Company, Capgemini North America, Inc. and Playbook Sports NYC, where I have delivered cutting-edge solutions, driven product development lifecycles, and led strategic initiatives in the realms of big data and customer insights.**Areas of Expertise:**- Adtech (Amazon DSP, Google Ad Manager, Dv360, Freewheel, Adsense)- Product Lifecycle Management- Cross-functional Team Leadership- Go-to-Market Strategy- Product Roadmapping-AEM (Adobe Experience Manager), AJP(Adobe Journey Optimizer, Adobe Marketing Cloud- A/B Testing (Optimizely, Adobe Target)- Marketing Content Creation (Both internal and external)- Agile & Scrum Methodologies- Stakeholder Engagement- Market Research & Analysis- Data-Driven Decision Making- Business Analysis I also deepened my knowledge as a graduate student at NYU (New York University) where I pursued an MS in Management and Systems (MSIS), a STEM program designed to synergize business and technology. My passion for learning aligns with my aspiration to develop impactful products that address real-world problems and efficiently meet user needs. I actively engaged with my academic community through my involvement in the NYU Graduate Student Council and the MSSA program, representing and advocating for the interests and concerns of fellow students. I am passionate about facilitating seamless communication and fostering a collaborative environment to drive collective success.**Specialties:** Product Strategy | Agile Methodologies | Technical Program Management | UX/UI Design | User-Centric Innovation | SaaS Products | Artificial Intelligence/Machine Learning | Big Data | Customer Insights | Market Analysis | Product Development | Strategic Planning | Project Management | Stakeholder Management | Data Analysis | B2B Solutions | Problem Solving **Availability:**I am open to new opportunities in Product Management, Product Marketing, and Technical Program Management and eager to connect with professionals, recruiters, and organizations that align with my passion and experience. Feel free to reach out for collaborations, networking, or discussions.

Experience

1. Co-founder

   Yowlapro

   Dec 2023 — Present · NY, US

   Established Yowlapro with a visionary product strategy, pioneering a niche in AI NLPcoaching for executives. Achieved a robust 40% growth in user base through targeted marketing and product excellence within the initial launch year. Optimized Yowlapro’s AWS infrastructure, achieving 99.9% uptime, supporting 40% increased user load, boosting initial revenue, and enhancing scalability

Education

• New York University

  Master of Science - MS, Management and Systems

• Maulana Abul Kalam Azad University of Technology, West Bengal formerly WBUT

  Bachelor of Technology (BTech), Electronics and Instrumentation