Nayanaa B

About Nayanaa B

I am interested in creating the space where strategy meets storytelling, and where communication shapes how ideas are understood and remembered. Currently a Regional Marketing Lead at Novartis, I bring experience across sales, marketing, and commercial excellence in high-impact therapy areas including oncology and immunology. My work has focused on building audience-centric strategies; ranging from brand campaigns and HCP engagement to cross-functional initiatives supporting new product launches. What drives me most is not just what we communicate, but how we shape narratives that influence perception, behavior, and impact. I am particularly interested in external and brand communications, crafting messaging that connects business objectives with meaningful, human-centered storytelling. My journey has taken me across diverse contexts, from rural healthcare settings in Kerala to academic immersions in Japan, each experience reinforcing the importance of insight-led, culturally aware communication. Outside of work, I am deeply drawn to creative expression through writing, dance, and emceeing. I believe strong ideas only create impact when they are communicated well- whether through a campaign, a conversation, or a story. Areas of interest: Brand & Corporate Communications | External Engagement | Narrative & Messaging Strategy | Healthcare Innovation | Patient-Centric Design | Social Impact Open to conversations at the intersection of healthcare, communication, and culture.

Experience

1. Regional Marketing Lead

   诺华

   Sep 2025 — Present · Kochi, IN

Education

• Ragas Dental College

  BDS

  2016 — 2020

• Indian Institute of Management, Kozhikode

  Master of Business Administration - MBA