Nayan Bhattacharjee

Crm Intern @Sony Music Entertainment

London, GB

Working across all labels and the wider Digital & Audience Development team to build and manage label and artist owned audiences through innovative and effective CRM activations. • Building and deploying email and mobile campaigns in Salesforce Marketing Cloud and various CRM and email builder platforms proprietary to Sony. • Editing and troubleshooting HTML and CSS across various platforms. • Competence in using dynamic content builders Movable Ink and Wyng, as well as Canva and Photoshop for editing assets.• Led the development of a new CRM SharePoint platform to create a hub for CRM information and resources, and to streamline the activation briefing process.• Interpreting and reporting campaign statistics using Power BI, Excel, Marketing Cloud, and proprietary tools. • Responsible for producing and deploying a weekly business-wide internal newsletter using Marketing Cloud, highlighting 4th Floor Creative\'s work across the industry.