Navya H S

Senior Consultant- Analytics @ Analytic Edge | Data Science, Operations

Role: Senior Consultant- Analytics at Analytic Edge
Location: Bengaluru, KA, IN
LinkedIn followers: 500 followers

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About Navya H S

Analytic Edge leverages my expertise in data science and statistical modeling to create…

Experience

Senior Consultant- Analytics
Analytic Edge
Mar 2023 — Present · Bengaluru, IN
Led Marketing Mix Modeling for global brands, optimizing marketing ROI by 10-20% through data-driven budget allocation. • Developed advanced predictive and econometric models to assess media efficiency and elasticity, impacting multi-million dollar marketing decisions. • Created executive-ready storytelling decks that translated complex analytics into strategic recommendations, achieving 100% on-time delivery and high stakeholder satisfaction.

Contact information

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Current company

Analytic Edge

Marketing Services · 176 employees · Founded 2012 · Singapore

ANALYTIC EDGE provides technology-enabled analytics solutions in marketing & sales effectiveness. We integrate technology, industry knowledge and cutting-edge statistical techniques to deliver “fast, cost-efficient and actionable business insights” We have our presence in Singapore, India, US, Canada, Mexico, Brazil, UK, China, Japan, South Korea, UAE & Australia WHY ANALYTIC EDGE? Deep Expertise – Management team has extensive experience in marketing analytics with deep technical & business expertise. Speed to Insight – We leverage a cloud-based automated technology platform for marketing analytics which means shorter project timelines and speed to insight for our clients. Cost-efficiency – The productivity gains from our technology platform enables us to deliver marketing insights cost-efficiently which allows our clients to scale coverage of analytics. No black boxes – We provide clients with full access to our cloud-based platform where statistical models and data transformation assumptions are open for inspection, discussion and debate. Flexibility – Our platform can be customized to adopt client-preferred methodologies and best practices. We also have flexible engagement models – project-based, resource-based and subscription-based. Global Footprint – We have a presence in all Regions through our own offices and channel partners which enables us to provide client service support in most markets. Ability to Scale Rapidly – We can scale rapidly since we leverage technology and we have access to a large talent pool of analytics resources. Industry Experience Consumer Goods Retail Quick Serve Restaurants E-Commerce Telecom Pharmaceuticals Financial Services Leisure & Hospitality We believe in fostering partnerships with other like-minded companies to provide our clients one-stop solutions for their business challenges. Contact us at i•••@analytic-edge.com to learn more.

analytic-edge.com

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