Navneet Srivastav

Experience

1. Marketing Manager

   Rahi

   May 2014 — Present

   Alliances - Identifying strategic marketing partnerships and co-marketing opportunities to reach identified potential customer. Develop brand alliances that lead to audience development. Develop relationship with multiple brands for co-branded offerings to support business objectives of expanding customer base, building positive brand imagery and enhancing a product\\\\n\\\\n∑ Public Relations - Developing PR plans integrated with product and marketing plans, adequately supported by the Corporate Communications team and the chief spokesperson to ensure PR campaigns are effectively executed. Ensure positive coverage for the brand. Ensure that the brand is adequately equipped in times of crisis. Roll out positive & effective communication to ensure having a share of voice in the market.\\\\n\\\\n∑ Marketing Communication - Developing and implementing Brand, Tactical & Corporate Communication strategies. Manage communication across ATL and BTL platforms. Build communication framework through messaging in advertising and marketing communication. Work with creative teams to deliver an impactful communication\\\\n\\\\n∑ Branding - Brand management and implementation of brand standards across Corporate and tactical initiatives\\\\n\\\\n∑ Events & Trade Fairs - Leading the development and execution of Launch Events, trade shows and Corporate Events\\\\n\\\\n∑ Campaign Management - Supporting cross-functional team efforts to develop and execute communications and campaigns for the launch of new destinations and promotions\\\\n\\\\nDevelopment and implementation of Brand strategy (messaging, logo, content, website)\\\\n\\\\nGenerating awareness for new and existing products (email campaigns, events, promotional advertising)\\\\n\\\\nSocial media presence (LinkedIn, Twitter, Google+, YouTube, Facebook, Blog)\\\\n\\\\nWork closely with Sales team to assist in meeting their objectives by providing them with\\\\nappropriate tools, materials and presentations, training, and strategic campaigns \\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Education

• Anand Engineering College, Agra

  B.Tech (C S), Computer Engineering

  2005 — 2009

• Anand Engineering College, Agra

  Engineer's Degree, Computer Science

  2009 — 2013

Skills

• Pay Per Click (Ppc)
• Web Analytics
• Google Analytics
• Keyword Research
• Javascript
• Advertising
• Social Media
• Google Webmaster Tools
• Orm
• Wordpress
• Web 2.0
• Sem
• Css
• Smo
• Ppc
• Blogging
• Crm
• Oracle Eloqua10
• Web Development
• SEO
• Link Building
• Search Engine Optimization (SEO)
• Google Adwords
• Online Marketing
• Eloqua Integration and Development
• Zoho Crm Integration
• Email Marketing
• Team Management