Navneet Paliwal

IIM Rohtak MBA 2022-24 | Brand Manager- Catch Spices, DS Group

Role: Brand Manager at DS Group
Location: Rohtak, HR, IN
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

Experience

Brand Manager
DS Group
May 2024 — Present · Noida, IN
Drove Consumer & Market Intelligence: Led deep market research across Delhi NCR for CTC Spices, identifying whitespace, decoding brand perception, and uncovering strategic growth gaps through competitive and retail insights.Built GTM & Digital Growth Engines: Developed a ₹5 Cr+ Go-To-Market roadmap for a new sub-category and led Catch’s Social Media AOP—introducing IPs, Gen-AI content, HORECA expansion, and Out-of-Kitchen storytelling to drive platform-specific impact.Scaled Influencer & Campaign Ecosystem: Activated 200+ regional influencers and executed 2 high-impact TVC + digital campaigns, achieving 25M+ reach and 332K+ engagements across Instagram, Facebook, and X through data-driven amplification.

Education

Indian Institute of Management Rohtak
PGDM, Business Administration and Management, General
Jai Narain Vyas University
Bachelor of science , Computer Science
Central Academy Jodhpur Education Society
PCM
2013 — 2017

Contact information

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Work email
•••••@dsgroup.com
Personal email
•••••@•••••.com
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Current company

DS Group

Food and Beverage Services · 8.3K employees · Founded 1929 · Noida U.P, India

The DS Group (Dharampal Satyapal Group) is a Multi-Business Corporation and one of the leading Fast Moving Consumer Goods (FMCG) conglomerate with strong Indian and International presence. Founded in the year 1929, it is an inspiring and successful business story that blends a remarkable history and legacy with visionary growth and innovation. The Group continues to build successful brands across many categories and its undeterred pursuit for ‘Quality & Innovation’ has given impetus to consumer loyalty and satisfaction. The Group’s portfolio is extensive and diverse with presence in Mouth Freshener, Food and Beverage, Confectionery, Hospitality, Agri, Luxury Retail, Tobacco businesses and also other investments. Rajnigandha, Catch, Pulse, FRU, Maze, Ksheer, Pass Pass, BABA, Tulsi, L’Opera, Le Marche, Birthright, The Manu Maharani and Namah are some of the leading brands, the Group proudly shelters today. Guided by a clear set of values and built on a strong foundation of collective good, Corporate Social Responsibility is an integral part of the Group’s business objectives. The Group works on projects across the country to achieve this objective with a focus on critical areas such as Water, Livelihood and Education. These projects have a transformational impact on communities. Active participation from stakeholders is taken while creating awareness and during implementation to ensure long term sustainability of the projects. Future-focused, the Group has been steadily expanding its ‘green’ initiatives, including Energy and Water Conservation, to reflect its response to what the world needs and its own role as a committed corporate citizen.

dsgroup.com

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Experience

Brand Manager

Education

Indian Institute of Management Rohtak

Jai Narain Vyas University

Central Academy Jodhpur Education Society

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