Nav Navmeet Singh
Digital Programs Specialist @BISSELL Homecare, Inc.
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WORK HISTORY
Digital Programs Specialist @BISSELL Homecare, Inc.
Mississauga, ON, CA
Drive digital transformation and E-commerce growth for BISSELL’s Canadian Direct-to-Consumer (DTC) market. Orchestrate the digital roadmap for BISSELL.ca, bridging the gap between Canadian marketing objectives and global strategies driven by counterparts in Grand Rapids, MI and Chicago, IL. Collaborates closely with cross-functional stakeholders, performance marketing agencies, and ESPs to optimize the digital shelf, enhance user experience, and execute high-conversion campaigns.• Manage the end-to-end execution of digital content for BISSELL.ca using enterprise CMS and ecommerce platforms, ensuring accuracy and consistency across Product Detail Pages (PDPs), Landing Pages, and promotional banners.• Oversee the Canadian promotional calendar, managing weekly promo updates and maintaining strategic alignment between DTC and Retail.ca channels.• Drive data-backed decision-making by maintaining recurring dashboards and delivering weekly reporting on traffic, conversion, and campaign KPIs.• Lead site audits and content improvements for SEO and UX, identifying and implementing optimizations to drive immediate impact on site performance.• Own the content schedule across all social channels and supports the execution of segmented email marketing campaigns to drive retention and engagement.• Contribute to the planning and execution of major seasonal campaigns across all digital touchpoints, ensuring cohesive messaging and brand alignment.• Maintain and support review syndication efforts to enhance product visibility and consumer trust.• Support influencer program initiatives by tracking content deliverables, usage rights, and asset compilation for broader campaign usage.
EDUCATION
Jamia Millia Islamia
Post Graduate Diploma in Graphics and Animation, Graphic Design, Animation, Visual Communication
Manava Bharati India International School - Panchsheel Park, New Delhi
High School, Commerce
Deshbandhu College - University of Delhi
Bachelor of Commerce (BCom), Business/Managerial Economics
University for the Creative Arts
Master of Arts (MA) Design, Innovation and Brand Management, Design, Innovation and Brand Management
SKILLS
ABOUT NAV NAVMEET SINGH
Creative professional crafting human-centered product experiences through strategic communication and graphic design. Expertise includes content strategy, marketing campaign development, and information architecture planning. A user-centric approach and a passion for growth to drive exceptional results. Aspiring Art Director with a focus on leading teams to develop impactful brand and marketing campaigns.
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