Navkant Samineni
Director Head - Marketing Data Science @PayPal
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WORK HISTORY
Director Head - Marketing Data Science @PayPal
Consumer Marketing - Primary partner to the PayPal Consumer & Venmo Marketing VPs and their team of 200+, co-managing 70% of PayPal’s marketing budget. Building and Leading High-Performing Data Science Teams of 15 managers and analysts- Define, set up, and measure marketing OKRs using advanced analytics techniques. Optimize budgets based on data-driven insights and performance analysis. Continuous Test and Learn agenda to identify opportunities and scale tactics- Oversee the full consumer lifecycle, from demand creation to acquisition, engagement, churn prevention, and reactivation- Partnered and enabled the biggest ever PayPal and biggest ever Venmo Marketing campaigns: Ownership of program lifecycle encompassing planning, execution, optimization, measurement, and storytelling.EU Marketing & Portfolio- Led marketing analytics for PayPal\'s EU region, partnering with regional VPs and managing insights for a portfolio driving 30%+ of PayPal\'s global revenue- Spearheaded marketing effectiveness initiatives, optimizing campaigns across 10+ markets, and developed scalable frameworks for lifecycle management, acquisition, and portfolio growth strategies.
EDUCATION
Faculty of Management Studies - University of Delhi
Master of Business Administration (MBA), Business Administration and Management, General
Eastern University
Master of Science - MS, Data Science & Analytics
Biju Pattnaik University of Technology
Bachelor of Technology (B.Tech.), Computer Science
ABOUT NAVKANT SAMINENI
17 Years of DS expertise in Marketing, Business, Sales Analytics and Business…
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