Navin Sharma
Performance Marketing Specialist | Managing ₹4 Cr+ Monthly Ad Spend | Google & Meta Ads Expert
- Role
- Performance Marketing Specialist at ANJ Creations Pvt Ltd
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Navin Sharma
Performance Marketing Specialist with proven expertise in driving ROI-focused campaigns across Google Ads and Meta platforms, managing ad spends of ₹4 crore+ monthly.Strong foundation in SEO, SEM, and SMM, enabling a holistic approach to digital marketing strategies.Skilled in campaign planning, execution, optimization, and reporting with a focus on lead generation and conversion growth.Hands-on experience in A/B testing, audience segmentation, and creative performance analysis to maximize campaign efficiency.Effective collaboration with creative, content, and analytics teams to ensure alignment with business objectives.Experienced in client servicing and social media management, ensuring smooth communication and on-time deliverables.Passionate about data-driven marketing, growth strategies, and continuous optimization to deliver measurable business impact.
Experience
Performance Marketing Specialist
Sep 2024 — Present · Delhi, IN
Driving large-scale paid media campaigns across Google Ads and Meta platforms- Managing and optimizing monthly ad budgets exceeding ₹4 crore, ensuring maximum ROI- End-to-end responsibility for campaign planning, execution, monitoring, and performance optimization- Implementing A/B testing strategies to identify high-performing creatives, audiences, and messaging- Developing data-driven insights and preparing detailed performance reports for stakeholders- Collaborating with creative, content, and analytics teams to ensure campaigns align with overall business objectives- Strategizing and scaling campaigns to achieve consistent lead generation and conversion growth.
Education
Delhi University
Bachelor of Arts - BA, art
2012 — 2016
Delhi Institute of Digital Marketing (DIDM)
Diploma of Education, Web Page, Digital/Multimedia and Information Resources Design
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