Navendu Bose

About Navendu Bose

I\'m a passionate Marketing Associate with a strong foundation in operations, bringing a…

Experience

1. Junior Copywriter

   PromotEdge

   Jul 2024 — Present · Kolkata, IN

   As a Junior Copywriter at PromotEdge, I turn caffeine and creative briefs into compelling copy.Navigating the dynamic world of advertising, where creativity meets strategy.From punchy taglines to scroll-stopping social posts, I collaborate closely with the creative team to develop engaging content that resonates with target audiences and drives results.Day-to-Day Responsibilities:• Writing and editing copy for social media posts, video scripts, digital ads and more.• Collaborating with designers, art directors, and senior copywriters to ensure messaging aligns with visual elements.• Conducting research on industry trends, target audience behaviors, and competitors to inform copy strategies.• Participating in brainstorming sessions to generate innovative ideas for campaigns and content.• Proofreading and refining copy to ensure clarity, consistency, and adherence to brand voice.Long-Term Responsibilities:• Developing a deep understanding of our clients’ brands, products, and services to create authentic and impactful messaging.• Contributing to the creation of integrated marketing campaigns that span multiple channels and media.• Continuously refining my copywriting skills through feedback and professional development to take on more complex projects.• Building relationships with clients by understanding their needs and delivering copy that meets their objectives.• Supporting the development of content strategies that drive brand awareness, engagement, and conversions.