Naveen Kumar K

About Naveen Kumar K

V-shaped digital marketer; Gen AI-driven digital marketer; Innovative digital marketing strategist I’m a computer engineer turned digital marketer, driven by a deep passion towards digital marketing. With an MBA in Marketing and over 10 years of experience in both B2C and B2B marketing, I’ve honed my expertise across the IT sector, e-commerce sector, telecom sector and various digital marketing agencies.As a Digital Marketing Lead at Capgemini, I am responsible for developing the entire digital marketing strategy, encompassing SEO, paid advertising, content marketing, and email marketing, for our B2B technology partnerships, to drive awareness of our strong partnership that we hold with our technology partners.My role involves liaising with our hyperscaler partners such as Microsoft, AWS, Google Cloud and ServiceNow, to devise a digital strategy to best promote the Moments that Matter campaigns for the Capgemini brand like Google Cloud Next, AWS reinvent, Microsoft Ignite, ServiceNow\'s Knowledge, awards, offer launches, POV\'s, White papers, Blog series to prospective clients across various digital platforms to drive brand awareness and consideration.I’m responsible for the planning, execution and monitoring of digital marketing campaigns, which also involves communicating with marketing stakeholders/ Capgemini’s internal experts who specialize in paid ads, website development, SEO, social analytics, employee advocacy and many more. What I enjoy most about my role is crafting innovative digital strategies. I love seeing the tangible impact of our marketing efforts—continually testing new tactics, analyzing results, and uncovering what truly drives mindshare and market share for the business.Outside of work I enjoy spending time in nature with my family, hiking in the hills and going for a long walk or jog. I’m also an avid cricket fan! I\'d love to connect with other B2B and technology marketers, so please get in touch with me if you would like to exchange knowledge and experiences.Specialisms: Digital Marketing | Digital Strategy | Partner Marketing | Technology Partnerships | IT Marketing | Tech Marketing | Technology Marketing | Technology Alliance Partner Marketing | B2B Marketing | B2B Partner Marketing | B2B events | SEO | SEM | Social Media Management | Social Media Marketing | Paid Media | Employee Advocacy | AWS Partner | Google Cloud Partner | Microsoft Partner | ServiceNow Partner | Copilot in marketing

Experience

1. Global Digital Marketing Manager

   Capgemini

   Jan 2026 — Present · Chennai, IN

Education

• Shrine Theresa Matriculation School

  High School, SSLC

  2008 — 2009

• Loyola College

  Master of Business Administration - MBA, Marketing

  2018 — 2020

• Sri Ramanujar Engineering College

  Bachelor of Engineering (BE), Computer Engineering

  2011 — 2015

• Sri Sankara Vidyalaya Matriculation Higher Secondary School

  Higher Secondary, Computer Science

  2009 — 2011

Skills

• Link Building
• Hootsuite
• Twitter Marketing
• Search Engine Ranking
• Google Adwords
• Keyword Research
• Online Social Networking
• Google Webmaster Tools
• Adsense
• Html
• Organic Search
• Affiliate Marketing
• Email Marketing Software
• Wordpress
• Smo
• Pinterest Marketing
• Linkedin Advertising
• Instagram
• Keyword Advertising
• Lead Generation
• Keyword Generation
• Pay Per Click (Ppc)
• Email Marketing
• Digital Marketing
• Search Engines
• Search Engine Marketing (Sem)
• Facebook Marketing
• Social Media Marketing
• Google Analytics
• Xml Sitemaps
• Search Engine Optimization (SEO)