Naveen Boopalan
Marketing Analytics Consultant
- Role
- Marketing Analytics Consultant at Concentrix
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
Experience
Marketing Analytics Consultant
Feb 2022 — Present · US
Led the development and implementation of a data-driven A/B testing framework for marketing campaigns leveraging Snowflake, SFMC, and SageMaker, collaborated with cross-functional teams to optimize communication strategies, resulting in a 2% increase in email open rates and a subsequent increase in service revenue across enrolled dealerships• Monitored sales performance in real-time, suggesting changes to strategies that increased revenue by over $9M• Architected a comprehensive data model for multi-channel marketing campaigns (e-mail, direct mail, Push notification, social media) streamlining processes to enhance customer enrollment, engagement, and retention• Engineered data pipelines to streamline data extraction, manipulation and analysis using SSIS and Power BI
Education
The University of Texas at Dallas
Master of Science - MS
2019 — 2021
KCG College of Technology
Bachelor of Engineering - BE
2011 — 2015
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