Naveen Raja
AdTech Specialist at Asian Media Group | Publisher Revenue Growth | Programmatic Advertising | Social Advertising | Affiliate Marketing | Analytics
- Role
- Adtech Specialist at Asian Media Group
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Naveen Raja
A background with 4 years of experience in the digital advertising industry. AdTech…
Experience
Adtech Specialist
Jun 2025 — Present · Kochi, IN
Manage and optimize programmatic advertising campaigns through Google Ad Manager.Work with demand partners, SSPs, and DSPs to maximize revenue.Ensure seamless ad trafficking, tagging, and troubleshooting.Manage daily production tasks related to campaign setup, launch, tracking, and optimization to ensure performance goals are metMonitor performance, Provide detailed proof of performance reports, including screenshots and data analysis for stakeholders.Create and share detailed weekly reports summarizing campaign performance, KPIs, and any optimizations made.Prepare post-campaign wrap-up reports, including insights, recommendations for improvement, and future campaign strategy.Collaborate with editorial and sales teams to align ad operations with business goals.Work closely with internal teams (sales, product, tech, and creative) to ensure seamless ad operations and campaign execution.Ensure all ad campaigns are configured accurately and monitor performance closely to prevent and address discrepancies.Proficient in preparing and analyzing reports using GAM, Looker Studio, and other data visualization tools. Ability to extract actionable insights from campaign data.
Education
BSA Crescent Institute of Science and Technology
Bachelor of Commerce, Business/Commerce, General
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