Naveen Kumar Suman

About Naveen Kumar Suman

Senior Marketing Analytics Consultant with 7+ years of experience in marketing and customer analytics, and 10+ years in overall analytics. Specialized in campaign performance measurement, funnel analysis, and event-based tracking using GA4 and GTM. Experienced in SQL-driven customer behavior analysis and dashboard development to support acquisition, engagement, and conversion optimization.

Experience

1. Sr Marketing Analytics Consultant

   EXL

   May 2022 — Present

   Designed and implemented end-to-end campaign measurement frameworks to evaluate marketing performance across acquisition, activation, and engagement funnel stages, enabling data-driven optimization decisions.Analyzed large-scale customer and campaign datasets using advanced SQL and PySpark to identify conversion drivers, customer lifecycle patterns, and channel effectiveness.Built scalable Tableau dashboards tracking core marketing KPIs including conversion rate, customer engagement, retention, and campaign ROI, improving visibility for global marketing stakeholders.Defined standardized KPI frameworks, funnel metrics, and reporting structures to ensure consistent measurement of marketing performance across teams.Partnered with marketing and business stakeholders to deliver actionable insights that improved campaign targeting, performance analysis, and decision-making.Automated campaign reporting and analytics workflows, improving reporting efficiency by 60% and contributing to ~$380K in annual cost savings.

Education

• FORE School of Management, New Delhi

  Master of Business Administration - MBA, Marketing

• BNM Institute Of Technology

  Bachelor of Engineering - BE, Information Technology

Skills

• Css
• Mis Reports
• R
• Business Development
• Digital Marketing
• Unix Shell Scripting
• Unix
• Operations Management
• Data Analysis
• C++
• Business Analysis
• Management
• C
• Microsoft Office
• Sales
• J2ee Application Development
• Team Management
• Cascading Style Sheets (Css)
• Sql
• Microsoft Project
• Shell Scripting
• Market Research
• Social Media Marketing
• Html 5
• Oracle Sql
• Pre-Sales
• Algorithms
• Html
• Drools
• Java
• Mysql
• Marketing Management
• Microsoft Excel