Naveen Kumar
Marketing Leader Driving Brand Growth, GTM Strategy & Partner-led Expansion | 11+ Years | Healthcare, Retail & Digital
- Role
- Business Development Manager - Marketing at Sivantos Group
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Naveen Kumar
I am a performance-driven Marketing & Growth professional with 11+ years of experience building brands, scaling partner networks, and driving revenue growth across healthcare, medical devices, and digital-first organisations.My expertise lies at the intersection of brand strategy, omni-channel marketing, franchise & partner ecosystem growth, and premium product marketing. Over the years, I have led large-scale brand transformations, national marketing campaigns, experiential retail concepts, and B2B2C growth programs, working closely with cross-functional teams, agencies, and leadership stakeholders.Currently, I lead business development and marketing initiatives at WSAudiology (formerly Sivantos / Siemens Hearing), where I have:Scaled a 390+ center franchise networkDriven growth in premium product categoriesThe Siemens to Signia brand transitionBuilt experiential retail formats and high-impact engagement campaignsEnabled large-scale digital adoption across partner ecosystemsI enjoy solving growth challenges at scale, building sustainable marketing engines, and creating customer-centric brand experiences that deliver measurable business impact.
Experience
Business Development Manager - Marketing
Oct 2017 — Present · IN
Scaled the BestSound Center (BSC) network to 370+ locations across India using a Partner-Owned Partner-Operated model.Launched BSC Lite for Tier 4 & 5 cities, improving affordability and accelerating partner onboarding.Led national marketing campaigns including #HearTheChange, World Hearing Day TV & radio campaigns, influencer collaborations, podcasts, and sustainability initiatives.Drove 40% growth in Slim RIC category and 30% YoY growth in premium hearing aid platforms through focused product marketing.Played a key role in the Siemens → Signia brand transformation, ensuring continuity of leadership and market trust.Developed and operationalised 12 experiential “Brilliant Sound Galaxy” retail stores, improving ASP and customer experience.Enabled digital transformation for partners, increasing digital adoption from 20% to 90%.Launched Signia Entrepreneurship Program, mentoring 15+ entrepreneurs in healthcare retail.Led CSR initiatives across India, distributing free hearing aids and strengthening brand purpose.
Education
TMD Bringali (Punjab)
Bachelor In Computer Application, Computer and Information Sciences, General
2008 — 2011
SVM Ramgarh Sikri
High School, 10th
2005 — 2006
SVM Talwara
Studied Class 12th, Commerce
2007 — 2008
GNA-IMT Phagwara
Master of Business Administration (MBA), Business, Management, Marketing, and Related Support Services
2011 — 2013
Skills
- Business Analysis
- Brand Marketing
- Management
- Social Media Marketing
- Supply Chain Management
- Requirements Analysis
- Branding
- Process Management
- Team Management
- Process Improvement
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