Naveen Kumar

About Naveen Kumar

Overall 9+ years of experience in the field of Programmatic and Campaign Management. I also have a deeper understanding of Multiple DSP platforms, first-party audiences, and team management.Core Expertise:1) Programmatic Buying2) Account Management3) End to End Campaign Management (Post Sales)4) Floodlight creation, Audience Analysis and creation. Optimization5) Strategy Execution6) Client servicing7) Team ManagementPlatform Expertise:• DV360• Xandr• CM360• Facebook Business Manager• GTM• ADARA DSP• Amazon DSP• Copilot• mInsights• Looker• IAS and Double Verify

Experience

1. Associate Partner - Campaign Management

   RateGain

   May 2023 — Present · Noida, IN

   Planning, launching and optimization of campaigns for top-tier clients like Tourism DMOs, Airlines, Hotels, and Finance.• Worked with Sales/CSM to assist in the formulation of programmatic strategies in response to client briefs, leveraging previous campaign performance and experience.• Monitor pacing, targeting, A/B testing and optimizing campaign performance, making data-driven decisions to enhance ROI and achieve KPIs.• Managing different Ad campaign Goal like Branding, Reach, Leads and Bookings in various KPI metrics like CTR, CPC, CPA/CPB, CPR, CPL, VTR, Viewability, VCR, CPCV and ROAS/ROI• Skilled in leveraging analytics and audience segmentation to maximize campaign efficiency and ROI. Experienced in pixel analysis, including building custom pixels and creating retargeting audiences. • Identify growth opportunities across accounts and provide suggestions to add an incremental budget.• Delivering actionable insights, performance reports, and Post-Campaign Analysis (PCA) using tools such as Google Analytics, Campaign Manager 360, Third Party and Looker, etc.• Collaborating with Ad Ops and trafficking teams to streamline ad trafficking and creative testing.Platform Experiences:• DV360• TTD• CM360• Looker• GTM• Meta

Education

• Valliammai Engineering College, Chennai

  Bachelor’s Degree, Mechanical Engineering

  2009 — 2013

• Green Park Hr Sec School, Namakkal

  High School, Computer Science

  2008 — 2009

Skills

• Pacing & Optimization
• Mobile Advertising
• Troubleshooting
• Mediamind
• Dcm/Dfa
• Campaign Management - Creation & Monitoring
• Dsp
• Dbm
• Digital Marketing
• Google Analytics
• Campaign Management
• Creative Trafficking
• Microsoft Office
• Ad Operations
• Screengrabs
• Online Advertising of Display Mobile and Facebook
• Microsoft Excel
• Html