Naveen Hg

About Naveen Hg

With over 9 years of experience in the Email Marketing industry, I have honed my skills across various roles including Marketing Platform Auto Analyst, Content Designer, Senior Executive - Campaign, and Executive Quality Analyst. My journey has equipped me with a strong foundation in content development, end-to-end campaign execution, and email marketing strategies.Professional ExperienceCurrently, I am a Marketing Platform Auto Analyst at Accenture Solutions Pvt. Ltd, where I create and deploy email marketing campaigns, manage multiple projects, and develop dynamic content using advanced tools like Marketo, Tableau, and Power BI. My role involves creating automated campaigns, performing A/B testing, and generating detailed performance reports. I also lead a team, ensuring high-quality deliverables and effective client communication.Previously, as a Senior Executive - Campaign at Kenscio Digital Marketing Pvt. Ltd, I managed multiple tasks related to email campaigns, conducted regular team meetings, and performed rigorous quality checks to ensure error-free campaigns. My experience includes HTML content design, maintaining summary reports, and setting up automated programs.Skills and ExpertiseEmail MarketingCampaign ManagementQuality ManagementOperational ExcellenceJourney BuilderSFMC and Marketo ToolsHTML5, CSS, JavaScript, Velocity Scripts, Amp ScriptsSQLPower BITeam Leadership and TrainingCertificationsHubspot Email Marketing Certified (Dec 2022)Knak Certification on Enterprise Admin Course – Content Build (Nov 2022)JAVA/JEE Course at Cluster Info Solutions Pvt. Ltd.Trained on Power BIAchievementsSuccessfully managed and executed numerous high-impact email marketing campaigns.Developed and implemented strategies that significantly improved user engagement and member registrations.Led and trained teams to achieve project goals and maintain high standards of quality.Personal InterestsOutside of work, I enjoy reading books, cooking, and traveling. I am fluent in English, Kannada, and Hindi.

Experience

1. Marketing Platform Auto Analyst

   Accenture

   Jun 2022 — Present · Bengaluru, IN

   Created and deploy email marketing campaigns to promote user engagement and member registrations. • Manage multiple projects at the same time, without compensating for the deliverability of emails and quality of work. • Created Dynamic Emails/content using snippets, tokens, velocity scripting and AMP Script• Created Automated Campaigns and workflows using Smart Campaigns and Smart List in Marketo• Created Journey Campaigns and Automation workflows in SFMC• Created Segmentation and Activation in SFDC• Manage and report on the performance and effectiveness of all the marketing programs and lead generation campaigns periodically. • Created list segmentation and target lists within Marketo for personalized email campaigns. • Created Shared DE, List DE, Filter DE and Suppression lists within SFMC for personalized email campaigns. • Know the concept of Setup Forms and Landing pages within Marketo and Cloud Pages in SFMC• Within Marketo and SFMC, pulled reports such as email performance, Campaign Performance, etc, and audience lists for ongoing requests. • Created complex workflows and trigger campaigns and procedures.• Experience of A/B testing and iterative improvement of email campaigns• Generate the report by using the SQL queries.• Setting up custom tokens including email script tokens• Content Development for Global Markets using the Canvas tool.• Edit and create email templates - HTML content checking and rendering in several devices.• Apply business and functional knowledge including testing standards, guidelines, and testing methodology to meet the team\'s overall test objectives.(Test trail)• Managing team and training new joiners• QA the work done by the rest of the team.

Education

• Sahyadri College of Engineering & Management

  BE, Electrical, Electronics and Communications Engineering

  2010 — 2014

• Alva's College of Education

  PUC Science, PCMB

  2008 — 2010

• Peoples Multipurpose High School, Ankola

  SSLC, Physics, Mathematics, social Science, Biology

  2006 — 2008