Naveen Anandakumar
Revenue-Focused and Sales-Driven CEO & Marketing Strategist | Helping Businesses Turn Marketing Spend into Sales Revenue | Business Transformation Coach
- Role
- Founder & CEO at Covai Sprouts Technologies Private Limited
- Location
- Coimbatore, TN, IN
- LinkedIn followers
- 500 followers
About Naveen Anandakumar
Most businesses don’t have a marketing problem. They have a …
Experience
Founder & CEO
Covai Sprouts Technologies Private Limited
Jan 2019 — Present · Coimbatore, IN
I lead Covai Sprouts Technologies as Founder & CEO, building revenue-first marketing programs for SMEs and enterprise clients. I design full-funnel acquisition and retention strategies that prioritise measurable ROI — from paid media and funnels to email and WhatsApp lifecycle campaigns — and work directly with business owners to turn marketing spend into predictable sales.Key activities: • Build and manage end-to-end marketing programs that focus on lead quality, conversion, and customer lifetime value. • Run performance campaigns across Meta, Google, LinkedIn and TikTok, integrating creative testing with analytics to optimize CPA and ROAS. • Create sales enablement assets and handoff processes that shorten sales cycles and increase close rates. • Coach client teams on funnel optimization and reporting to ensure sustainable growth.
Education
Nehru Institute of Engineering and Technology
Master of Engineering - ME
Nehru Institute of Engineering and Technology
Bachelor of Engineering - BE
2013 — 2017
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