Naveed Asif
Marketing Manager @Shell
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WORK HISTORY
Marketing Manager @Shell
Responsible for developing the marketing strategy, the integrated marketing plan, and the commercial plan for shell lubricants (downstream), especially for the Transport & Agriculture Sectors.Scope of work included 4 main areas:1 - Marketing Campaign Development - Creation of brand collateral for traditional and contemporary channels of promotion including but not limited to; TV commercials, digital marketing, social media marketing, In-store branding, consumer promotions, customized value propositions for individual customers, and internal communications.2 - Market Research - gauge competitive positioning of Shell Brands with in a given category which included, brand health metrics, marketing research, consumer research, brand share of preference tracking, retail audits, and industry trends tracking, amongst other internal marketing analytics.3 - Portfolio Profitability - Manage annual marketing budgets, develop business cases for new product launches and/or marketing initiatives, and ensure marketing initiatives were \'spend effective\'(yielding a positive ROI) through post-investment reviews. All to maintain a healthy portfolio P & L4 - Project Management - New business development projects with cross-functional teams related to business growth & expansion managed through the shell in-house project management office (PMO),(ensuring key projects moved through stage gates, and troubleshooting where a given project faced obstacles)
EDUCATION
SZABIST - Karachi
Bachelor of Business Administration (B.B.A.), Marketing
SZABIST Karachi
Master of Business Administration (MBA), Marketing/Marketing Management, General
ABOUT NAVEED ASIF
With over 9 years of experience in marketing and sales, I am a passionate and results-oriented marketing manager at Shell, one of the leading global energy companies. I have a proven track record of creating and executing winning marketing strategies for various products and services, across different industries and markets, such as oil and gas, consumer goods (CPG), tobacco, pharmaceutical, telecom, and advertising.My core competencies include marketing campaign management, marketing communications, B2C marketing, and data analytics. I hold a Google Data Analytics Professional Certificate, which enables me to leverage data-driven insights to optimize marketing performance and customer satisfaction. I also have a holistic view of the brand-consumer journey, and how to effectively communicate and engage with target audiences at each touchpoint. I am always eager to learn new skills, collaborate with cross-functional teams, and take on new challenges that contribute to Shell\'s vision and mission.
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