Naved Siraj

About Naved Siraj

I am a Revenue Growth & GTM leader with 13+ years of experience driving large-scale customer acquisition, channel development, and commercial operations across telecom and digital businesses.Currently serving as General Manager at Reliance Jio, I manage multi-billion-₹ revenue channels, leading retail & distributor networks, digital partner ecosystems, and new business launches (AirFiber, POS Lite, Kirana Recharge app). In my career, I’ve consistently delivered market share gains, ARPU growth, and partner profitability while managing cross-functional teams and driving digital transformation in sales & distribution.Earlier at Vodafone India, I handled product marketing and SME business sales, managing portfolios worth ₹550 Cr and securing landmark enterprise & IoT deals.I am passionate about building scalable GTM strategies, empowering partner ecosystems, and leading teams to deliver strong commercial outcomes. Looking ahead, I am keen to take on leadership roles that combine P&L ownership, digital innovation, and consumer growth in telecom, technology, or high-growth consumer businesses.

Experience

1. Gm Rural Sales & Gtm Strategy

   Jio

   Jun 2025 — Present · Navi Mumbai, IN

   Pan-India Rural Strategy: Leading sales and distribution across rural India by combining traditional retail shops with a network of freelancers and local entrepreneurs.• Lead-to-Doorstep Delivery: Driving market penetration through a \"Phygital\" model—transforming digital leads into doorstep SIM delivery through optimized lead management systems and localized fulfillment networks.• Alternate Sales Networks: Scaling non-traditional sales teams by empowering rural youth, creating a high-reach, cost-efficient business model.• Sales Promoters Performance: Driving day-to-day productivity of sales promoters across thousands of retail outlets while ensuring consistent service quality in even the most remote parts of the country.

Education

• Aligarh Muslim University

  Bachelor of Technology - BTech, Electrical Engineering

  2005 — 2009

• Management Development Institute, Gurgaon

  PGDM, Marketing and Operations

  2011 — 2013

Skills

• Management
• Steel Making
• Data Analysis
• Business Analysis
• Competitive Analysis
• Market Research
• Microsoft Excel
• Analytics
• Business Strategy
• Business Analytics
• Steel Plant
• Team Management
• Analysis
• Business Development
• Steel