Naved Imran

About Naved Imran

Excellent Analytical, Leadership, Management and Interpersonal skills # Key skills - Digital Analytics, Optimization, Personalization, Tag Management, Social Media Analytics, Text Analytics, Market Research, Consumer Insights, Machine Learning, Technology/Functional Consulting, Management Consulting, Stakeholder Management, People Management# Management graduate(MBA) from Narsee Monjee Institute of Management Studies,(NMIMS 20••••13) and an engineering(B.E) graduate from Apeejay College of Engineering, Gurgaon,(MDU 20••••08)# Worked with Top Fortune companies in eCommerce- Apparel, Banking, Sports Goods, Hotels, Cruise and Retail/CPG, Telecom, Oil and Gas industries.# Awarded the prestigious scholarship \'Dr. Stya Paul award for Human Values\' by the Apeejay Education society.# Excellent in Academics, Extra-curricular, Sports activities - awarded the title \'Mr NMIMS\' while graduating from the MBA college.#For Global Sports and Apparel Retailer, created a measurement framework ensuring all user actions are metricized for analysis and optimization of user journey from discovery to upper funnel through lower funnel boosting conversion, engagement and loyalty KPIs.#Over 900 metrics created across 15 page types classified into 4 levels of granularity.#For an Electronics Goods manufacturing client, delivered over 8X ROI leading the CRO program in 7 countries overcoming challenges for adoption, collaboration, communication and technical development.#For a Banking client, delivered result of over 90K incremental applications with CRO efforts on Desktop, Mobile Web and Mobile App devices collaborating with product, marketing and engineering teams in EMEA and APAC regions.#For a Traditional Publishing client, consulted their Digital team to setup the CRO program and processes from scratch, also devised strategy to quantify the user actions realizing an opportunity of over $500K for implementing the recommendations.#For an Apprarel eCommerce client, created a strategy to improve Wishlist usage highlighting the Digital Experience, Loyalty and Retention benefits upto $350K leveraging the 5X Conversion Rate of the user action for the focused segments.#For a Footwear and Apparel client, created an executive level merchandising performance view for Sales Value and Sales Volume performance across categories, products, countries and new releases with strategic insights for upcoming season.

Experience

1. Associate Program Head - Data Science (Associate Program Manager)

   eClerx

   Sep 2019 — Present · Mumbai, IN

   Leading Analytics Operations with annual revenue of over $600K for 10+ clients, collaborating with team of 50+ Strategists, Analysts, Developers maintaining a gross margin of 60%- Leading Digital Analytics Operations across 15 BLIs. CRO Services include AB Testing, Personalization, Reporting, Dashboarding, Visualization, Analyses, Insights, Storyboard, Tagging, Audit and Data Engineering- Fortune eCommerce, Apparel, Banking, Sports Goods, Electronics Retail, Global Media and Hotels Industries clients supported for Analytics programs- Leading the \'Storyboard Program\' and \'Insights Program\'- both organization wide initiatives to give \'soul to insights\' for premium, high visibility, CX level deliverables structure, flow by visualizing and storyboarding the insights and recommendations- Ran an organization wide analysis program to analyze \'Covid Impact on Business\', suggesting multi million $ recommendations for Sports Goods, Electronics, Bank, Hotel, Hi Tech clients- For a fortune Sports Goods Company, Prepared a framework for measuring user actions in different stages of the conversion funnel, from Attract to Upper funnel through Lower Funnel- Communicate with the departments to ensure it\'s consistently measured/advocated via an automated dashboard to analyze/recommend/hypothesize/optimize for driving higher revenue/UPT/AOV initiatives- Driven upto 25x RoI for an Electronics Goods co. and 8x increase in leads submission for a Banking website by improving user engagement, conversion optimization- Ideate/Hypothesize/Setup campaigns in Adobe Target, Optimizely, Decibel, Monetate, etc, provide MDE and sample size inputs, build Adobe Workspaces, do Signifance Testing and evaluate campaigns- Support sales team by building collaterals, proposals for Digital Analytics life-cycle- Participate in RFPs to provide solution framework, costing, timelines and resourcing insights- Implementing case-studies/POCs/pilots

Education

• Apeejay College of Engineering

  Bachelor of Engineering (B.E.), Electronics and Communications Engineering

  2004 — 2008

• SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

  PGDM, Marketing

  2011 — 2013

Skills

• Market Research
• Advertising
• Marketing
• Cust
• International Finance
• Consulting
• IT Strategy
• Sql
• Strategy
• Requirements Analysis
• Cost Accounting
• Business Analysis
• Sdlc
• Testing
• Management
• Business Intelligence
• Team
• Analytics
• Business Strategy
• Business Development