Navanita Devi

About Navanita Devi

Strategic marketing & content leader with 12+ years of experience driving content marketing led growth for B2B SaaS brands. Proven ability to align cross-functional marketing with product, developer relations, and sales to deliver measurable pipeline impact. Known for building scalable inbound engines across PLG, enterprise SaaS, and ABM initiatives.At LoginRadius, I’ve launched high-performing SEO assets, managed global conference content, and produced enterprise-facing materials like datasheets and reports, mainly for the North American region. I bring deep experience in developer-first content, customer storytelling, and GTM strategy, backed by a bias for execution and team empowerment. Built playbooks that increased organic MQLs by 34% and reduced CAC for content-sourced pipeline. Seeking Head of Content roles in B2B SaaS.Areas of Expertise: PLG Content Strategy • Inbound Marketing • Developer Content • Enterprise SaaS • ABM Campaigns • SEO & Organic Growth • Sales Enablement • Event Planning & Execution • Email Nurture • Downloadable Assets • Content Calendar & Ops • Webinar Planning & Execution • Case Studies • Datasheets • Guides • Whitepaper • E-booksTools & Platforms: Content & SEO: Semrush || WordPress || Google Search Console || Google Keyword Planner || Google Trends || Hemingway App || Grammarly || MS Clarity Design & Collaboration:Figma || Asana || Jira || G-Suite || Zoom || NotionMarketing & Automation:HubSpot || Hootsuite || Brevo || Mailchimp || Pipedrive || Zoho || Einpresswire || Make || ZapierAnalytics & Reporting:Google Analytics || MS ClarityHiring & Ops:Comeet || Zoho

Experience

1. Marketing Content Manager

   Loginradius

   Aug 2019 — Present

   Led AI-powered content operations, integrating generative AI tools to streamline ideation, keyword clustering, and content personalization.* Developed and executed high-impact content campaigns, translating brand strategy into multi-format narratives, including blogs, thought leadership, ebooks, guides, reports, press releases, checklists, ROI calculators, comparison pages, and social media assets.* Produced product marketing collateral such as datasheets, whitepapers, and solution briefs to support sales enablement and demand generation initiatives.* Partnered cross-functionally with Product, Demand Gen, and Growth teams to design data-driven content frameworks that increased lead-to-pipeline conversion.* Designed and developed content playbooks, presentation decks, and scripts for podcasts and webinars, enhancing audience engagement.

Education

• St. Anthony's College

  Bachelor's degree, Mass Communication/Media Studies

  2010 — 2013

• St. Stephen's School

  High School Leaving Certificate

• Madurai Kamaraj University

  Master of Arts - MA, Public Relations, Advertising, and Applied Communication

  2014 — 2016

Skills

• Microsoft Word
• Microsoft Office
• Content Management
• Photoshop
• Powerpoint
• Microsoft Excel
• Teaching
• Time Management
• Technical Writing
• Html
• Windows
• Copy Editing
• Social Media
• Facebook
• Public Speaking
• Customer Service
• Research
• English
• Event Planning
• Teamwork
• Web Content Writing
• Social Networking