Navaneeth Cheedella
Product Marketing Manager @ Amazon | Payments | Growth strategy, Online Marketing, PnL Ownership, CLM, GTM, Analytical Skills
- Role
- Product Marketing Manager at Amazon
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Navaneeth Cheedella
Results-driven Product Marketing Manager with 9+ years of proven success in devising & implementing growth strategies. Skilled in market analysis, product positioning strategy, building GTM strategies, rewards strategy, PnL management, marketing operations & campaign management. Proficient in driving growth & profitability for organizations, blending start-up agility with Amazon\'s scale. Demonstrated ability to lead cross-functional teams, fostering collaboration & effective communication with senior stakeholders to ensure alignment & successful execution of programs. Passionate about leveraging analytical skills to deliver tangible business outcomes in dynamic environments, while mentoring team members & promoting professional growth within the team.
Experience
Product Marketing Manager
Oct 2021 — Present · Bengaluru, IN
Led Product Marketing strategy (GTM) & implementation for Amazon Pay Balance (APB) and KYC service- Part of Balance 2.0 (Digital Wallet on UPI rails) launch team & scaled the adoption to 13MM handles within 12 months of the launch- Improved visitor traffic to Add Money page by 152%- Improved M1 retention of transacting users by bps- Improved page conversion by +514 bps, by partnering with the tech team in optimizing the customer experience of Add Money landing page- Managed INR 24 Cr+ annual marketing spends and had reduced reward cost per user by 75%(maintaining the scale of business), and turned the business CP positive- Led the initiative of adding new ingress points, as a Product Manager, from ideation to launch and scaled it up to drive +25% monthly MAU- Improving product awareness scores, building playbook (channel-wise) and partnering up with categories to improve usage of APB wallet are amongst other key things- Conceptualized & experimented with new Prime benefits launch for Amazon Pay Balance with Amazon Prime team- Built CLM for the category to improve the breadth and depth of Amazon Pay Balance usage- Improved awareness of Video KYC feature and improved KYC page conversion by +250 bps- Led a team of 3; 1 Assc. Marketing Manager and 2 Site Merchandisers (SMs)
Education
Amity University
Bachelor of Technology - BTech, Electrical and Electronics Engineering
2011 — 2015
Skills
- Microsoft Excel
- Powerpoint
- Research
- Teamwork
- C++
- English
- Microsoft Word
- Microsoft Office
- C
- Public Speaking
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