Naval Singh

About Naval Singh

I am a seasoned B2B Marketing and Operations leader with over 12 years of experience spanning the Education, FMCG, Automobile, and Pharma and Printing sectors. Driven, creative, and customer-focused, I’m adept at managing end-to-end Operations and high-performing teams in fast-changing business environments. I love working in roles that help to facilitate learning.My Specialties include-Strategic & Tactical Planning & Execution-BTL/ Events, Promotional activities-Vendor Management-Project Management for New product launch-Visual merchandising/ window display planning and execution-Brand management and Creative Strategy Development-Customer experience management-Exhibition stall designing and execution-Brand development- Collaterals, signage, brochures, etc-Sourcing for the soft furnishing category for the brand-Product photoshoot conceptualization and styling-Lead Generation & Nurturing-Training Design & Facilitation-Salesforce

Experience

1. Marketing Manager

   Next Education

   Jun 2022 — Present · Hyderabad, IN

   Event Planning & ATL/BTL Industry Networking• Conceptualize, plan, and execute experiential marketing events from start to finish, including brand activations, including conferences, trade shows, product launches and more. • Manage ATL (TV, Print) and BTL (Events, Activations, Outdoor Advertising, Exhibition, Road Show, merchandising) campaigns.• Design and manage Below The Line (BTL) marketing programs to create brand pull, achieve market share, and drive sales targets.• Create B2B promotional materials, including event websites, brochures, POSM, kiosks, banners, standees, and retail branding materials.Marketing Strategy & Budget Management• Formulate comprehensive marketing strategies to support product launches, rebranding efforts, and sustained engagement campaigns.• Define brand positioning, messaging, and visual identity across all marketing platforms.• Optimize marketing spend to maximize return on investment (ROI) and ensure cost-effective resource allocation.Marketing Calendar• Design and execute a marketing calendar that aligns with key product launches, promotions, and events, ensuring campaigns are delivered on time and within budgetPurchase Order & Vendor Management• Manage end-to-end vendor relationships, including negotiations, contracting, and performance evaluation, to ensure quality and timely delivery• Oversee procurement, vendor payments, and service level agreements (SLAs) to maintain seamless event execution.• Implement a structured vendor evaluation framework to assess cost efficiency, service quality, and long-term viability.Lead Generation & Sales Support• Collaborate with regional sales teams to tailor campaigns to localized market demands and cultural preferences.Market Research & Competitive Analysis• Conduct market research to identify trends, opportunities, and consumer insights.• Track competitor marketing strategies, promotional activities, and pricing models to refine brand positioning.

Education

• Chatrapati Sahuji Maharaj Kanpur University, Kanpur

  Bachelor of Arts - BA, Geography

  2003 — 2006

• Chatrapati Sahuji Maharaj Kanpur University, Kanpur

  Postgraduate Degree, Geography

  2006 — 2008

Skills

• Event Planning
• Operations Management
• Crm
• Product Launch
• Advertising
• Marketing
• Road Show
• Event Management
• Brand Management
• Marketing Strategy
• Producing Events
• Marketing Communications
• Strategy
• Exhibition Stands
• Corporate Events
• Public Relations
• Below the Line Advertising
• Corporate Branding