Naval Singh

Manager | Adobe MVP | Adobe Journey Optimizer | Adobe Experience Platform | Adobe Data Collection | Adobe Analytics | Salesforce DataCloud | Generative AI | Adobe Campaign | AEM | Marketing Automation

Role
Manager Architect at Capgemini
Location
Gurugram, HR, IN
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Naval Singh

As a Marketing Campaign Manager with expertise in Adobe Campaign Classic/Standard (ACS), Adobe Journey Optimizer (AJO), and Adobe Experience Platform (AEP), I have successfully executed multiple projects simultaneously. My responsibilities include developing and implementing promotional, retention, and event-based campaigns through ACS/AJO and AEP.I have also led a team, providing mentorship and peer reviews for their work. My role also involves collaborating with onshore and client teams to strategize and execute campaigns effectively.I have experience in understanding business requirements and creating segments, schemas, datasets, identity namespaces, relationships, queries, offers, and field groups in AEP. Additionally, I have completed a proof of concept for abandoned cart campaigns on Adobe Journey Optimizer and created journeys based on requirements.My technical expertise includes monitoring data ingestion into AEP, creating events/data sources to automate journeys based on user conditions, and creating HTTP API sources to ingest data into XDM datasets/schemas. I am also knowledgeable in creating presets, IP pools, and subdomain delegation in AJO.Overall, I have a proven track record of delivering successful marketing campaigns, and I am passionate about utilizing my skills and experience to drive business growth.

Experience

  1. Manager Architect

    Capgemini

    May 2022 — Present · Gurugram, IN

Education

  • Maharshi Dayanand University

    Bachelor of Technology - BTech

    2010 — 2014

Skills

  • Html
  • Css
  • Javascript
  • Php
  • Ajax
  • Jquery
  • Campaign Management
  • Troubleshooting
  • Smtp
  • Domain Management
  • Vendor Management
  • Microsoft Excel
  • Team Management
  • Email Marketing
  • Digital Marketing
  • Customer Relationship Management (Crm)
  • Adobe Campaign
  • Data Analysis
  • Spss

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Naval Singh — Manager Architect at Capgemini in Gurugram, HR, IN | Unifers