Naushaba
Product Marketing Manager @CaratLane - A TATA Product
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WORK HISTORY
Product Marketing Manager @CaratLane - A TATA Product
Mumbai, IN
EDUCATION
IxDF - The Interaction Design Foundation
User Experience
Our Lady Queen of the Missions School
ICSE
MICA | The School of Ideas
Postgraduate Degree, digital marketing and communication
National Institute of Fashion Design (NIFD) Kolkata
Advance Program, Textile printing with Garment designing and manufacturing.
Rani Birla Girls College
Bachelors in Eng Hons
SKILLS
ABOUT NAUSHABA
A true blue fan of creativity, with my mind currently fixed on e-commerce and digital marketing. There are many things I believe in and simply love – originality, empathy, usability and even art for art\'s sake, but nothing tops my passion for change. My life revolves around the eternal question – ‘what’s next?’In the last 5 years, I have moved from being a designer to discovering more avenues of passion, fromproduct design content marketing content writingideationsscriptingto my present interest zone - Branding.I love exploring and working with different teams to achieve a common goal.Working in retail I have developed a liking for customer-centricity and user experience🤩. From understanding the perspective on business to customer relationship🤝, goal-oriented marketing ideas to rebranding, the end result is always about understanding how we can best cater to our customer’s needs.Having said that I have also realised the huge difference in the way many look at branding in India, and the huge gap that it creates between the vision of a brand and what it actually achieves. Why everyone wants brand presence, recall value and brand loyalty but do not have it -that’s where I would love to make a difference!A place where we do not imitate others but create our own brand identity.
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