Nau Mazari
B2B & B2C Creative Strategist | Partnership Manager | Optimistic, Driven, & Builder of Positive Working Relationships
- Role
- Marketing Manager at Informa Markets
- Location
- Chico, CA, US
- LinkedIn followers
- 500 followers
About Nau Mazari
Specialties: • Negotiation & Mediation Skills• Lead Training Responsibilities• Idea Generation & Creativity Specialist • Analytical research to drive direction and execution of new product rollouts• Interdepartmental collaboration to maximize sales efforts• Bilingual in Spanish & English
Experience
Marketing Manager
Nov 2022 — Present
As a key role on the show management team, I am responsible for developing and executing a cohesive campaign to build attendance for live or virtual events.• Own end-to-end event marketing for Proprietary Events, including analysis, ideation, execution, and reporting of all things related to event marketing programs• Create, manage, develop and produce attendee and exhibitor promotional collateral• Overall responsibility for tactical execution of marketing campaigns• Drive continuous improvement and propose fresh ideas to drive the most impact in our program initiatives and event marketing campaigns• Partner with cross-functional teams: sales, event management, digital marketing, graphics, email deployment, web development, data, operations, and conference• Work with the sales and digital marketing team to drive demand generation goals by creating campaigns that will provide leads towards the sales KPI’s• Analyze and understand attendee segments and personas to deliver marketing campaigns that drive attendance for show brand and meet the event’s objectives and KPIs
Education
California State University, Chico
Bachelor of Science, Business Administration, Marketing
2004 — 2012
Butte College
General Education
2002 — 2009
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