Nature Kim

Programmatic Specialist @Bell

Toronto, ON, CA

Plan budget, tactics, audiences, and placements of programmatic campaigns to lead generation based on data analytics.• Monitor, measure, and report campaign performance, optimization, and provide recommendations to achieve KPI by funnels.• Own campaign delivery, and address issues such as pacing, performance tracking, and creative revising.• Work cross-functionality and with multiple digital publisher partners. • Work with the team to ensure that all documentation related to processes, guidelines, and best practices are organized, up-to-date, and well-maintained.