Natty Romera

About Natty Romera

Results-oriented marketing communication professional with 30 years of experience building brands through compelling insights, innovation, and engaging storytelling. Proven expertise in driving awareness and growth for iconic brands; including HBO, Verizon, Visa, Sony Ericsson, Gatorade, Kellogg, Black Label, Heinz among others | Experience with client relationship and team building; liaising with global, regional and local team members. Encourage innovation throughout teams, maximizing collaboration to generate growth | Plan, lead and implement integrated branding campaigns, product launches, retail promotions and direct response programs; with deep understanding of digital, social, experiential, video, and traditional media, as well as acquisition, retention, win-back, and sponsorship messaging | Financially disciplined, able to provide profitable income forecasts, manage margin to deliver against defined goals by maximizing profit opportunities | Global perspective by working with the U.S. General and Multicultural markets. KEY CATEGORIES: Telecom | Entertainment | CPG | Finance Services | Beverages CORE SKILLS: Marketing & Communication Strategy | Relationship Building | Business Development | P&L Management | Market Research | Compelling Speaker & Presenter | Total, Bicultural, Multicultural Marketing PERSONAL ASSETS: Optimistic, creative, resourceful, flexible and curious | Entrepreneurial spirit, a natural storyteller and author | Bilingual [English & Spanish] and conversational Italian

Experience

1. VP Group Account Director

   Uwg Inc

   Mar 2022 — Present

Education

• Universidad Central de Venezuela

  Bachelor's degree

  1982 — 1987