Natsuko Miura

About Natsuko Miura

Results-driven Field Marketing & Product Marketing Professional with 24+ years of experience in B2B marketing, demand generation, ABM and strategy consulting within the technology sector. Proven track record in developing and executing data-driven marketing strategies that drive revenue growth, enhance brand positioning, and improve pipeline velocity.Currently leading marketing & communications programs for IBM’s US Federal Market, driving multi-channel demand generation, ABM campaigns, and sales-aligned field marketing initiatives to accelerate business growth. Extensive global professional experience spanning Tokyo, Sydney, San Francisco, and New York City, having led marketing strategies across IBM Japan, Australia/New Zealand, Asia Pacific (12 countries), and Worldwide.Passionate about aligning marketing with sales objectives to enhance customer engagement, build brand equity, and optimize the buyer journey. Adept at leveraging data insights, marketing automation, and content strategy to create impactful go-to-market motions.Key Specialties: Field Marketing & Account-Based Marketing (ABM) Demand Generation & Sales Enablement Go-to-Market Strategy & Product Positioning Brand & Customer Engagement Strategy Multi-Channel Campaigns (Web, Email, Social, Events) Marketing Analytics & Revenue Attribution Event Marketing & Executive Engagement CRM & Marketing Automation (Salesforce, Marketo) Strategy Consulting & Thought LeadershipBilingual: English & Japanese | Global Citizen: Currently based in New York City. Lived and worked in Tokyo, San Francisco, Wellington, Melbourne, Brussels, Chicago, and Sydney.

Experience

1. Field Marketing Manager Us Financial Services Market Ibm

   IBM

   Apr 2025 — Present · New York, NY, US

   Driving marketing programs for our financial services clients to tackle the challenges in AI implementation - accessing trusted data and data complexity. Today, less than 1% of enterprise data is currently being used by generative AI. AI is only as effective as the data that fuels it. I am working on projects to remove the barriers so our clients can take the full advantage of their data to safely implement AI for their enterprises.

Education

• Keio University

  BA in Business and Commerce, Marketing

• New York University

  School of Professional Studies, Storytelling: Narrative Tools and Applications

  2019

• Northwestern University - Kellogg School of Management

  MBA, Marketing & Strategy

  1999 — 2001

Skills

• Leadership
• Multi-Channel Marketing
• Product Marketing
• Management Consulting
• Integrated Marketing
• Crm
• Demand Generation
• Management
• Strategy
• Marketing
• Marketing Strategy
• Marketing Management
• Sales Enablement
• Go-to-Market Strategy
• Program Management
• Telecommunications