Natasha Roberts
Digital Lead @Halo Studio | B Corp™
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WORK HISTORY
Digital Lead @Halo Studio | B Corp™
City Of Bristol, GB
I lead Halo’s digital offering, shaping strategy, delivery, and innovation across campaigns, products, and client partnerships. My role combines hands-on digital marketing with team leadership, helping integrate digital thinking throughout the agency.Responsibilities:Digital leadership – define and deliver strategies aligned with client goals, lead pitches and proposals, and champion innovation.Team management – manage and mentor a remote developer team, encouraging collaboration with in-house studio teams.Client growth – act as senior digital contact, providing trusted guidance and unlocking new opportunities within accounts.Campaign performance – oversee multi-channel campaigns (SEO, PPC, paid social, CRO, content & email), driving ROI and insight-led results.Innovation & standards – shape new digital products, pilot emerging tools, and embed ethical, sustainable best practices.Collaboration – ensure digital is at the heart of creative and strategic work, while contributing to Halo’s own marketing and thought leadership.
EDUCATION
Swindon College
Foundation, Art and Design
University of Bath
BA Hons, Sequential Illustration
Swindon College
HND, Sequential Illustration
St. Joseph's Comprehensive
GCSE and A Level
SKILLS
ABOUT NATASHA ROBERTS
As Digital Lead, I own and evolve Halo’s digital offering - shaping strategy, delivery, and innovation across campaigns, client partnerships, and new digital products. I combine hands-on marketing with team leadership, ensuring digital is embedded across the agency’s creative and strategic work.Key focus areas:Strategy & Leadership – Define and deliver digital strategies aligned with client and agency growth goals; lead digital input in pitches, proposals, and client planning.Campaign Performance – Oversee and deliver multi-channel campaigns (SEO, PPC, paid social, CRO, content & email), driving measurable ROI and continuous optimisation.Team Management – Lead and mentor our remote development team, connecting them with in-studio teams to ensure technical excellence meets creative vision.Client Partnerships – Act as senior digital contact, building trusted relationships and unlocking new opportunities for growth.Innovation – Champion digital innovation through Halo Labs, pilot emerging tools, and shape Halo’s evolving digital product portfolio.Curious by nature, I’m always exploring new tools, trends, and cultural shifts to keep our work ahead of the curve. Whether it’s championing innovation through Halo, evolving our digital product portfolio, or embedding digital thinking across the agency, I thrive on bringing ideas to life that make an impact. Experience: Digital Strategy | Multi-Channel Campaigns | Paid Social & PPC | SEO | Content | Analytics | Team Leadership | Client Growth | InnovationCreative at heart, with a BA Hons in Sequential Illustration, I bring both analytical precision and imaginative flair to everything I do.
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