Natraya Kannan
Digital Marketing Strategist Focused on ROI | Google Certified | Google Ads, Facebook Ads, Amazon Ads, Bing Ads | SEM, SMM | Growth & Performance Marketing | Workflow Automation
- Role
- Digital Marketing Specialist at CustomerLabs ❤️ 1P Data OPs
- Location
- Chennai, IN
- LinkedIn followers
- 500 followers
About Natraya Kannan
Performance Marketer | Expert in Google Ads, Meta Ads, Amazon Ads, Bing Ads Driving Data-Driven Results for Top Global Brands As a Performance Marketer, I specialize in creating and managing high-budget paid media campaigns across Google Ads, Meta Ads, Amazon Ads, and Bing Ads. I excel in leveraging data-driven strategies, A/B testing, and audience segmentation to optimize campaigns and drive substantial growth. With a proven track record of achieving 5x ROAS for leading brands like Fateh Education and Andersen Windows, I focus on maximizing campaign performance through continuous optimization and detailed conversion tracking. My expertise spans the entire digital marketing spectrum, from crafting compelling ad copy and refining bidding strategies to analyzing granular data for insights. I have an in-depth understanding of conversion rate optimization (CRO), search engine marketing (SEM), and performance marketing metrics, using advanced tools like Google Analytics, Google Tag Manager (GTM), Meta Pixel, and more to ensure accurate and actionable results. In my role, I focus on scalable digital solutions and optimization techniques that cater to both high-level brand awareness campaigns and sales-driven objectives. I possess an analytical mindset that focuses on continuous performance tracking and campaign adjustments, ensuring maximum profitability and minimal wastage. Key Achievements- Achieved 5x ROAS for both Fateh Education (lead generation for educational services) and Andersen Windows (product sales) by optimizing keyword targeting, bidding strategies, and conversion tracking- Spearheaded A/B testing initiatives for ad creatives, landing pages, and conversion funnels, resulting in significant conversion rate improvements and reduced CPA-Successfully managed multi-channel campaigns across Google Ads, Meta Ads, Amazon Ads, and Bing Ads, consistently surpassing performance goals and ROI targets-Implemented advanced remarketing strategies using Google Display Network and Facebook Pixel, boosting customer retention and repeat purchases-Demonstrated expertise in conversion tracking and Google Analytics setup, integrating Google Tag Manager (GTM) and Meta Pixel to enhance campaign attribution and measure customer journeys accurately.
Experience
Digital Marketing Specialist
Aug 2024 — Present · Chennai, IN
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