Natalie Marshall

About Natalie Marshall

Seasoned marketer with 18+ years of experience across both agency and in-house roles…

Experience

1. Global Industry Marketing Lead Energy & Commodities, Travel & Hospitality, Health

   Publicis Sapient

   Aug 2022 — Present · HQ in Boston | Work remotely in Houston, TX, US

   Lead global go-to-market (GTM) marketing strategy for global consulting firm ($4B annual revenue, employees, 50+ offices) across priority industries (energy & commodities, travel & hospitality, health) and geographies (NA, EMEA, MENA), partnering with internal business leaders and external technology alliances and hyperscalers (AWS, Microsoft, Adobe) to drive brand visibility, pipeline growth, and market relevance.• Define and lead GTM strategy across key industries including Health, Energy & Commodities, and Travel & Hospitality • Serve as strategic partner to business leadership, aligning marketing programs to business priorities and revenue goals (work with 10-15 key stakeholders in each industry)• Collaborate with cross-functional global teams including PR, Analyst Relations, Social, Web, Content, Creative, and Video to execute integrated campaigns (over 150 people in marketing)• Manage marketing efforts across multiple regions including North America (NA), Europe, Middle East & Africa (EMEA), and Middle East & North Africa (MENA); ensure global consistency in messaging while adapting to regional market needs and nuances• Develop and execute co-branded campaigns and joint events in partnership with hyperscalers such as Adobe, Salesforce, Google, AWS, and Microsoft• Drive thought leadership and industry positioning by activating across earned, owned, and paid channels• Manage about 10-15 industry events across all 3 industries annually, including workshops, speaker placements, booth design and management, invites and lead follow-up• Responsible for meeting goals including MSP (Marketing Sourced Pipeline) and MIP (Marketing Influenced Pipeline). In 2023 and 2024, met and exceeded goals for all industries. • Serve on the local CSR Club (Community Social Responsibility) group and Culture Club• Tools: Jira, Figma, Confluence, Microsoft Office, Box, Power BI, Salesforce 360

Education

• The University of Texas at Austin

  Bachelor of Sciences, Advertising

  2003 — 2007

Skills

• New Business Development
• Lead Generation
• Strategy
• Social Media Marketing
• Marketing
• Sales
• Advertising
• Media Buying
• Copywriting
• Customer Relationship Management (Crm)
• Demand Generation
• Interactive Marketing
• Press Releases
• B2b
• Integrated Marketing
• Crm
• Business Development
• Digital Marketing
• Email Marketing