Natia Zakradze
Events Marketing Specialist @Investment Company Institute
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WORK HISTORY
Events Marketing Specialist @Investment Company Institute
Washington, DC, US
Driving success of 8 major conferences and over 30 webinars and workshops annually through data-driven strategies and comprehensive marketing plans. In my role within the Strategic Communications department, I:• Draft and execute full-scale marketing plans for each conference and workshop, ensuring all aspects are aligned with strategic goals and target audiences.• Manage targeted email marketing campaigns, leveraging analytics to improve engagement and overall campaign performance.• Collaborate with the Subject Matter Experts to create content calendars, ensuring smooth workflows and timely execution.• Write copy for conference promotions and events pages on the ICI website.• Coordinate event promotion and registration through the Cvent event management system, optimizing processes to boost attendee acquisition.• Work closely with different teams to market events to appropriate groups, ensure customer list accuracy, and curate customer databases for future promotions.• Analyze event performance data, key metrics compared with the industry benchmarks, and create detailed post-show reports, providing insights that inform and refine future event marketing strategies.
EDUCATION
Free University of Tbilisi
Bachelor's degree, Governance and Social Sciences, Minor - Business Administration
Georgetown University
Master's degree, Integrated Marketing Communications
ABOUT NATIA ZAKRADZE
Strategic marketing and communications professional with 10+ years of experience shaping brand narratives and audience engagement across global organizations. Skilled in branding, event and content marketing, and integrated campaign development, with a strong ability to translate organizational values into compelling brand messages. Experienced in managing digital and physical touchpoints—including websites, social media, and video storytelling. Skilled at collaborating across diverse teams and cultures, bringing together creative strategy and analytical insight to strengthen institutional reputation and audience engagement.
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