Nathan Yerian

About Nathan Yerian

Most B2B teams face the same trap.They need video everywhere: campaigns, websites, social channels, events, internal communication. The demand is real.But at $10K+ per video, the model breaks down fast.So teams commission one-off videos, cross their fingers, hope they perform, then start the cycle over. The result is predictable: expensive content, low output, and assets that sit unused after launch.I built Anthem to solve this.Here’s what we do differently.We help B2B teams move from single projects to ongoing video systems. Not one video. Not one campaign. A system that keeps producing. Continuous production that captures expertise, points of value, and customer proof Video podcasts that turn expert conversations into trust Asset management that makes footage searchable and reusableThe goal isn’t more videos. It’s messaging that actually gets watched and remembered across marketing, sales, and internal communication.Your videos shouldn’t lose value after one use. They should compound. If you\'re ready to think about video differently, we are here to help.

Experience

1. CEO

   Anthem

   Jun 2024 — Present · Houston, TX, US

   Anthem partners with B2B companies to build ongoing video content engines that establish executive teams as trusted voices in their markets. We help leaders move from invisible to influential through strategic video production, content strategy, and thought leadership development.Our clients use video to start conversations that matter—showcasing expertise, customer transformations, and market vision before prospects ever reach out.

Education

• Kent State University

  Marketing

  2000 — 2002

• University of Houston

  Marketing, Marketing/Advertising

  2002 — 2005

Skills

• Web Design
• Business Development
• Digital Marketing
• Lead Generation
• Mobile Marketing
• Brand Management
• Packaging
• Marketing Strategy
• Sem
• Integrated Marketing
• Creative Strategy
• Inbound Marketing
• Content Marketing
• Ppc
• Brand Development
• Direct Mail Campaigns
• New Business Development
• Corporate Branding
• Market Planning
• Logo Design
• Account Management
• Marketing Communications
• Direct Marketing
• Presentation Development
• Online Marketing
• SEO
• Marketing Management
• Email Marketing
• Corporate Identity
• Social Media Marketing
• Online Advertising
• Google Adwords
• Strategy
• Advertising
• Start-Ups
• Creative Direction
• Website Development
• Marketing