Nathan Wright
Email Marketing and Automation Specialist
- Role
- Email Marketing Specialist at 4over
- Location
- Green Bay, WI, US
- LinkedIn followers
- 500 followers
About Nathan Wright
As a Lifecycle Marketing & Analytics Manager, I’m passionate about using data…
Experience
Email Marketing Specialist
May 2022 — Present
Campaign Development- Design and develop email marketing campaigns that support 4over.com’s marketing objectives, including customer acquisition, retention, and re-engagement-Collaborate with the design team to ensure that email creative is engaging and consistent with other marketing efforts- Design and implement visually engaging email campaigns using HTML and CSS, enhancing user experience.List Management-Manage and segment email lists to ensure targeted messaging for different customer groups-Maintain the health of the email database by regularly cleaning lists and updating subscriber information.Analytics and Reporting-Track and analyze the performance of email campaigns, including open rates, click-through rates, conversion rates, and ROI-Use A/B testing to optimize subject lines, content, and layouts for maximum effectiveness-Generate reports on campaign performance and provide insights and recommendations for continuous improvement.
Education
University of Wisconsin–Oshkosh
Bachelor of Science - BS, Public Relations, Advertising, and Applied Communication
2016 — 2020
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