Nathan Watts Hons
Global Account Director Sport @Future
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WORK HISTORY
Global Account Director Sport @Future
Bath, GB
In my current role with Future’s commercial sports team, I build and deliver print, digital, audio, social, and creative campaigns across our sports portfolio and broader Future network. I have built and strengthened key agency and direct client relationships, driving significant digital advertising revenue growth in both the UK and US markets, particularly across leading brands like Golf Monthly.I bring extensive experience in securing and delivering six-figure, multi-channel partnerships while managing key relationships with some of the most prominent advertisers in the sports space.A proven business development expert with a strong track record, out the box thinker…I have successfully secured high-value new business with renowned brands such as On Running, Nike, HelloFresh, Cartier, The Glenrothes, Longchamp, Loch Lomond and core golf and leading brands and US counterparts. Demonstrating a strong focus on innovation and growth, I spearheaded the commercialisation of off-platform opportunities, including branded social content, Apple News inventory/branded content and podcast show offerings to drive incremental revenue.Key Achievements: • FY23: Grew US revenue by 500%. • FY23 & FY24: Increased total path revenue YoY by 40%. • FY23: Runner-Up Sales Person of the Year and shortlisted for Commercial Excellence. • FY24: Sales Person of the Month (April & September); shortlisted for Sales Person of the Year and Commercial Excellence.FY25: Runner Up Sales Person of the YearAreas of Expertise: • Business Development & Go-to-Market Strategy • Branded Content & Digital Advertising • Social Media, Video & Audio Storytelling • Events, Experiential Activations, and SponsorshipsMy ability to consistently deliver results, expand market presence, and drive revenue growth in highly competitive markets showcases my strategic vision and executional expertise in business development and go-to-market strategies, particularly within the sports ad market.
EDUCATION
University of Gloucestershire
BSC Sports Strength & Conditioning , Sports and Exercise
Escuela Universitaria Real Madrid Universidad Europea
Executive MBA , Sports Management
University of Gloucestershire
Bachelor’s Degree, Sports Business Management, Business, Management, Marketing and Finance
Myerscough College
level 3 extended diploma in Sports development (Golf Studies)
ABOUT NATHAN WATTS HONS
Global Sales Account Director specialising in sport and golf media, helping brands connect with passionate, high-intent, dedicated audiences across multiple platforms, delivering measurable growth.At Future Publishing (Golf Monthly), I lead the day to day global commercial side of business, driving digital revenue growth and expanding market presence particularly in the U.S. I work directly with clients and agencies to deliver high-impact, innovative-driven media solutions that drive measurable results, building multi-platform campaigns that engage audiences globally. Recognised for my performance with multiple Salesperson of the Month nominations, Runner-Up Salesperson of the Year (2023 and 2025 ), and in 2024 shortlisted for both Commercial Excellence and Salesperson of the Year.During the pandemic, I founded Up To Par Management, a sports marketing and talent agency, generating £8k profit in its first year as a part time project. This venture sharpened my entrepreneurial skills and expanded my industry network. Qualifications: MBA & BA (Hons) in Sports Business Management, Professional Certificate for Sports Agents, Level 4 Sales Executive Apprenticeship, Diploma in Executive Selling.Core strengths: • Global Media Sales & New Business Development • Innovative Campaign Strategy & Execution • Entrepreneurial Growth & Athlete Management • Mentorship & Collaboration n••••••••@futurenet.com | Always open to connecting with brands, agencies, and industry leaders in sport & media.
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