Nate Risch

About Nate Risch

There are two types of engineers in this world: those that calculate and those that figure out how things work. With good calculators, you give them a computer and let them do their thing. I fall into the latter group, and have used my skills to develop successful digital marketing campaigns across multiple platforms and channels.

Experience

1. Associate Account Director Integrated Marketing Social, Brand, & Retail

   Accenture Song

   Apr 2021 — Present · New York, NY, US

   Lead the Land Rover USA account team in charge of integrated marketing including brand, social media, retail, experiential, out of home, and digital display. From 2021–2022, this also included the Range Rover brand.– Manage the day-to-day ownership, development and nurturing of client relationship from briefing, strategy, creative to execution & evaluation.– Led the U.S. launch of the Range Rover, Range Rover Sport, and Land Rover Defender 130 and OCTA:The launch of the all-new Range Rover paved the way for JLR\'s new modernist design philosophy and ultimately was the catalyst for their four brands to start standing on their own and not just sub-brands underneath Land Rover.The Range Rover Sport launched with a splash by completing a challenging ascent of a 193m dam spillway against a torrent of water flowing at 750 tonnes per minute. The challenge campaigns always have one of the largest reaches for JLR.– Defender Service Awards:Shorty Impact Award for Automotive 2024Newsweek\'s World\'s Greatest Auto Disruptors Marketing Campaign of the Year 2021Directed this integrated campaign for the last 4 years which features website layout development, organic and paid social strategies and asset creation, programmatic partnership with Outside Inc, and culminating in an awards presentation gala. Since 2021, over in monetary awards and 24 Defender models have been awarded to organizations across the U.S. and Canada. – Destination Defender:Managed the website development, organic and paid social strategies and asset creation, OOH, digital display, and all programmatic partnerships for one of the largest experiential events in the U.S. for JLR. This event has grown dramatically over the last couple years with hundreds of owners gathering to celebrate the Defender lifestyle and has been such a success, there are now two a year!

Education

• University of Washington

  Professional Certificate in Storytelling & Content Strategy, Marketing

  2014 — 2015

• Portland State University

  BS, Physics, Electrical Engineering

  2003 — 2006

Skills

• Automotive
• Marketing Research
• Team Leadership
• Digital Media
• Advertising
• Brand Management
• Content Strategy
• Strategy
• Marketing Strategy
• Marketing Communications
• Tires
• Merchandising
• Management
• Sales
• Social Media Marketing
• Brand Development
• Marketing
• Process Improvement
• Web Content
• Data Acquisition
• Minitab
• Branded Content
• Product Development
• Product Testing
• Content Marketing
• Project Management
• Motorsports
• Content Management
• Mobile Content
• Interactive Marketing
• Social Media
• Sports Marketing
• Golf
• Marketing Management
• Matlab
• Word of Mouth Marketing