Nathan Prout
Account Director @Force24
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WORK HISTORY
Account Director @Force24
Leeds, GB
Own commercial contracts: drafting, negotiation, renewals, pricing, SLAs, and term compliance• Lead strategic relationships with key clients, ensuring alignment between marketing automation solutions and business objectives.• Drive campaign success by overseeing end-to-end delivery, from briefing to execution and performance analysis.• Act as the primary client contact, translating complex marketing goals into actionable solutions using Force24’s platform.• Collaborate cross-functionally with internal teams (creative, tech, and strategy) to deliver exceptional client outcomes.• Identify growth opportunities within accounts, upselling services and supporting client retention through proactive value delivery.• Provide expert guidance on best practices in CRM, segmentation, automation journeys, and campaign strategy• Deliver regular performance reviews and strategic planning sessions to enhance ROI and long-term engagement.
EDUCATION
Leeds Beckett University
Certificate in Marketing (CIM), Marketing
The Cathedral High School
GCSE's
H M Forces
NVQ Level 3, Telecommunications
The University of Huddersfield
Interactive Multimedia
SKILLS
ABOUT NATHAN PROUT
Every customer interaction influences retention, and in today’s competitive landscape, being consistently excellent is non-negotiable.I’m a strategic CRM and marketing automation consultant with over 12 years’ experience leading integrations, revenue growth, and customer engagement across ecommerce, subscription-based businesses, SaaS, and both B2B and B2C sectors.I’ve worked with startups and global enterprises valued at over £1 billion, delivering CRM strategies and complex platform integrations tailored to each business\'s goals. From greenfield CRM builds to legacy system overhauls, I help organisations scale with precision, clarity, and measurable results. My ability to design, implement, and optimise processes ensures that customer data and marketing technology work in sync to drive efficiency, personalisation, and long-term growth.Strategic Integrations & Data ArchitectureI manage high-level integrations across diverse tech stacks – from zero-data environments to sophisticated, multi-system infrastructures. Platforms I’ve worked with include Salesforce, Braze, Bloomreach, HubSpot, Force24, Klaviyo, MailChimp, and more. I focus on delivering scalable, future-proofed marketing and CRM systems that enhance operational agility, reduce technical debt, and improve performance across the customer lifecycle.Commercial Acumen & Performance MarketingAt Force24, I lead commercial contracts, SLAs, renewals, pricing negotiations, and onboarding for enterprise and mid-market clients. At CyberSmart (Series B SaaS), I built a scalable CRM and marketing automation foundation from scratch, improving lead conversion and segmentation. Across every role I’ve held I\'ve increased email-attributed revenue and delivered six-figure cost savings through campaign and data-led optimisation initiatives.Leadership, Process & Cross-Functional SuccessMy military leadership background gives me a unique advantage, calm execution under pressure, clear communication, and a mission-first mindset. I work cross-functionally with sales, product, legal, data, and marketing teams to ensure compliant, strategic delivery. I also coach stakeholders and internal teams to build capability and drive continuous improvement across operations.I thrive where data, strategy, and customer experience intersect – helping organisations transform marketing from a cost centre into a scalable, growth-focused engine.Open to consulting, fractional leadership, and strategic integration projects: n••••••••@icloud.com
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