Nathan Calderón

About Nathan Calderón

I’m Nathan Calderon, a passionate integrator, leader, and coach dedicated to aligning vision, strategy, and execution for businesses and individuals. As General Manager and Director of Multifamily Partnerships at Surface Renew, I operate as an integrator, bridging big-picture strategies with actionable plans to drive innovation, foster a thriving culture, and deliver exceptional results.Throughout my career, I’ve specialized in aligning teams, systems, and goals to create scalable growth and enduring success. Whether helping a business owner scale from 1 to 12 gyms, preparing companies for successful sales, or leading Surface Renew’s 30-year legacy, my approach is rooted in fostering clarity, accountability, and sustainable impact.This integrative mindset extends to my work as a coach, where I guide men to align their actions and habits with their values, enabling them to step into their vision with authenticity and purpose. Through coaching, I help individuals unlock potential, overcome challenges, and live integrated, meaningful lives.Highlights of my professional journey include:Developing innovative solutions for multifamily housing partnerships, saving clients time and money while maintaining the highest standards of service.Building thriving workplace cultures that inspire growth and retention, leveraging tools like the Entrepreneurial Operating System (EOS) to ensure alignment across teams.Coaching men through personal and professional growth, focusing on habit formation, leadership development, and overcoming destructive behaviors.When I’m not driving growth or empowering people, I’m prioritizing what matters most: being a husband, father, and soon-to-be dad of twins. My vision is to create a legacy of leadership, alignment, and intentional living that inspires others to achieve their full potential.Let’s connect to explore how we can integrate vision and action to create lasting impact.Clifton StrengthsFinder: Belief | Positivity | Developer | Ideation | Activator

Experience

1. General Manager & Director of Multifamily Partnerships

   Surface Renew

   Oct 2021 — Present · Minneapolis, MN, US

   I initially joined Surface Renew as a consultant and integrator, tasked with aligning strategy, operations, and culture to drive growth. What began as a consulting role quickly evolved into a leadership position as I fell in love with the company’s people, mission, and potential for transformation. Today, as General Manager and Director of Multifamily Partnerships, I lead with a passion for building strong relationships, fostering a thriving team culture, and delivering unparalleled value to our clients.Key Contributions:Multifamily Partnerships: Developed trusted relationships with property managers and owners, becoming a go-to partner for cost-effective resurfacing solutions that save time and money while enhancing resident satisfaction. Spearheaded tailored programs to address unique challenges in multifamily housing.Integrator Role: Streamlined operations and processes to align the company’s vision with actionable strategies, leveraging tools like the Entrepreneurial Operating System (EOS) to ensure clarity and accountability across teams.Team Development: Cultivated a values-driven culture with initiatives like bi-weekly 1:1 check-ins, team training programs, and career development opportunities. Introduced a \"Dream Manager\" program to help employees achieve personal and professional goals.Customer-Centric Solutions: Innovated service offerings to deliver efficient, high-quality resurfacing solutions, earning repeat business from large multifamily housing clients and rave reviews from residential customers.Community Impact: Partnered with lower-income housing communities to provide affordable, dignified bathroom transformations, demonstrating a commitment to social impact alongside business success.My journey with Surface Renew has been defined by a deep commitment to partnership, alignment, and transformation.

Education

• Saint John's University

  Communication, Entrepreneurship

  2006 — 2010

Skills

• Marketing Strategy
• Social Media
• Direct Sales
• Salesforce.com
• Interactive Marketing
• Account Management
• Online Marketing
• Nutrition Consulting
• Personal Development
• Time Management
• Entrepreneurship
• Digital Marketing
• Public Relations
• Sales Process
• Lead Generation
• Nutrition
• Social Networking
• Social Media Marketing
• Management
• Strategic Planning
• Customer Relationship Management (Crm)
• Public Speaking
• Customer Relations
• Leadership
• Marketing Communications
• Marketing
• Leadership Development
• Referral Generation
• Athletic Training
• Referrals
• Event Planning
• Customer Satisfaction
• New Business Development
• Team Leadership
• Customer Service
• Digital Media
• Sales