Nathan Peters

About Nathan Peters

After 20 years in the packaging field I have managed to convince my children that packaging is fun, exciting and important. Nothing at all like the cardboard factory from the \"Simpsons!\" Having been involved with clients at all levels I have built an extensive understanding of what is important when it comes to successful packaging.I strive to have a part in reducing waste and generating iconic brand defining packaging on a daily basis.My main focus in the last few years has been a human approach to packaging design and sustainability through a process I created called \"Practical Creativity\". Practical Creativity is the business of innovating for real world packaging applications. It is an understanding of all aspects of packaging design, materials, production, and logistics; allowing the generation of creative packaging concepts that remain consistent through to delivery.Specialties: I have a vast experience in manufacturing and its limitations with a drive to always push new ideas and concepts. I have been involved in all materials from plastics to paper pulp, bullrush fibre to corrugate. I have an extensive knowledge of all aspects of printing from Flexo to Gravure and can utilise all major software brands to generate accurate, desirable and saleable packaging solutions.

Experience

1. Chief Marketing Officer

   Berlin Packaging Jansy

   Jan 2026 — Present · Huntington Beach, CA, US

Skills

• Adobe Creative Suite
• Packaging
• Marketing
• Marketing Strategy
• Typography
• Graphic Design
• Concept Development
• Pre-Press
• Print Production
• Customer Relations
• Cad
• Strategic Planning
• Sales Management
• Illustrator
• Manufacturing
• Problem Solving
• Creative Direction
• Management
• Creative Problem Solving
• Production
• Packaging Design
• Art Direction
• Strategy
• Product Design
• Brand Development
• Product Development
• Corporate Identity
• Adobe Illustrator
• Page Layout
• Retail Packaging
• Layout