Nathan Miller

Director, Marketing Analytics, Operations Web Experiences @Foursquare

New York, NY, US

Leads growth and marketing operations team, develops the digital and demand gen strategy, and manages the operations roadmap for martech tools, AI implementation, funnel and lead automation, and reporting.Coordinates marketing channel, campaign, and program activities with product and creative teams for email marketing, social, content, audience segmentation, webinars, website and landing pages, and events and pop-ups, increasing marketing pipeline by 20% and attributed revenue by 60% quarter-over-quarter. Develops the marketing reporting, analytics, and attribution process to highlight sales and product funnel metrics, improving the MQL funnel and cutting lead follow-up time from 10 days to 6 minutes, while driving a 4x increase in new business meetings from MQLs.Manages the corporate website strategy to produce high-value personalized experiences for users, and create scalable growth for traffic, leads, and product signups. Directed two major web initiatives: a full site redesign and domain migration, resulting in a 25% increase in MQLs, 12% lower bounce rate, and improved engagement and performance metrics.Owns marketing operations budget, tech stack management, and software procurement, with a focus on increasing business critical functionality and capabilities while lowering annual costs. Led full MAP migration from Marketo to HubSpot in under 4 weeks, reducing costs by 24% YoY, boosting email open rates by 58%, and significantly improving team efficiency and reporting accuracy.

The University of Texas at Austin

B.A, Liberal Arts; History; Government