Nathan Krois
Brand Manager @Husqvarna Group
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WORK HISTORY
Brand Manager @Husqvarna Group
Charlotte, NC, US
Responsible for day-to-day management and implementation of go-to-market strategies and tactical execution to drive awareness, growth, and sell-through of full Residential and Professional product portfolio in North America.• Manages brand activations, collaborations, sponsorships, and partnerships to foster brand and business growth, and build lasting relationships to support overall marketing and revenue goals.• Oversees integrated public relations activities with agency, securing media for 15+ gold-level product launches, including press releases, reviews, interviews, events, and commentary submissions.• Manages influencer campaigns including casting, contracting, creative briefing, product delivery, and approving all content for projects and campaigns.• Partners with creative agencies and cross-functional teams to produce and distribute social, digital, web, and e-mail content for brand campaigns, product launches, and promotions.Partnership Marketing: Partnered with Adam Savage, host of MythBusters, to develop and launch a four-episode mini-series on his YouTube channel TESTED, overseeing ideation, contracting, planning, production, and release. Campaign generated 1.2 million total streams and 8.5 million impressions across platforms, significantly amplifying brand visibility and engagement.Led Influencer Marketing Programs with 40+ creators, driving brand awareness, engagement, and product adoption across diverse audiences. Led end-to-end campaign execution from influencer selection and contracting to creative briefing, content approvals, and performance analysis. Activated compelling social media content across multiple platforms.Affiliate Marketing: Established and managed Husqvarna’s inaugural Affiliate Marketing Program, driving brand awareness and online sales growth in its first year. Surpassed all key benchmarks including registered publishers and total sales.
EDUCATION
University of St. Thomas - Opus College of Business
Master of Business Administration - MBA
UMN Carlson School of Management
Bachelor's Degree, Marketing
Woodbury Senior High School
High School Diploma
ABOUT NATHAN KROIS
DRIVING BUSINESS & BRAND GROWTH THROUGH HIGH IMPACT MARKETINGAccomplished brand, product, and marketing professional with a strong record of results in both agency and corporate settings. Builds cultures of respect and collaboration in an environment of creativity, accountability, and fun.KNOWN FOR:LEADING BY EXAMPLE AND UNIFYING OTHERS TO PERFORM AT THEIR HIGHEST LEVEL Leads with integrity, influences without authority or ego, and positions team members and clients to succeed. Builds strong relationships with internal and external business partners based on trust and mutual respect. Listens with an innate curiosity to understand what is needed and communicates clearly and consistently to ensure everyone has what they need to get things done. Inspires and motivates people to achieve exceptional results with a high say/do ratio for self and others. Trusted advisor who instills confidence in decision-making with data-driven, pragmatic, and innovative solutions. Ensures team members feel valued and supported in sharing ideas, encouraging new approaches to problem solving, challenging status quo, and finding common ground. Quick learner with a strong desire to gain and share knowledge to elevate results. Adaptable to change and managing ambiguity.MARKETING & BRAND STRATEGY EXPERTISE Connects brands, products and people through high impact experiences, partnerships, and activations. Expert in innovative product marketing, brand building, public relations, influencer campaigns, and go-to-market strategies in a relevant and meaningful way. Leverages experiential marketing (trade shows and media, community, and sports events) to build awareness, visibility, and brand preference. Deep experience in campaign and creative strategy, messaging and content development, project and program management, promotions, collateral, and digital marketing.BRINGS A BIG PICTURE MINDSET TO PLANNING & EXECUTION Visionary focus on aligning business goals with sound brand and marketing strategies. Defines what is needed, creates a plan, and motivates team members to execute with precision and cross the finish line. Strong organization and collaboration skills that ensure projects achieve goals, meet deadlines, and stay on budget regardless of scope.
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